Episode 14: (Remarketing Ads) Carl Buckley of Digital Marketing Expert

Today on A Better HR Business I dive into remarketing advertising with Carl Buckley of Digital Marketing Expert.ie, an online advertising agency based in Dublin (Ireland).

Carl and I previously talked on my Get More HR Clients blog about Google Adwords.

Today, we examine retargeting. Most people have a general idea of retargeting or remarketing - it's those ads that follow you around the internet.

We talked about:

• What is retargeting?
• Where can you run retargeting campaigns? Which platforms? (including Google Ads, Facebook, Adroll, etc) Which ones are the best?
• Is it best to run retargeting campaigns directly on a platform or through an intermediary service?
• What are the steps involved in setting up a new retargeting campaign from scratch and how do you allocate budget?
• How can someone get the creative designed for the ads?
• What are some examples or ideas for more advanced, more sophisticated retargeting campaigns?
• How to fix an expensive, under-performing campaign?
• Special suggestions for HR consultants and HR tech companies.
• And more.

If you want to contact Carl, visit his website or email him at carl@digitalmarketingexpert.ie.

About The 'A Better HR Business' Podcast

I write the Get More HR Clients blog as a former HR professional who has moved across to the marketing side of business.

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Enjoy the show!

Ben