Ep 21. Supercharging Marketing and Driving Revenue Growth with AI – Nick Archer, Industrial Tool – CEO 2 CEO

Ep 21. Supercharging Marketing and Driving Revenue Growth with AI – Nick Archer, Industrial Tool – CEO 2 CEO

Artificial intelligence is continuously evolving and rapidly redefining how middle-market companies can operate — far beyond the early days of experimentation with ChatGPT.

In this episode of CEO 2 CEO, Scott Sustacek sits down with Nick Archer, CEO of Industrial Tool, who shares how he and his leadership team moved beyond cautious Chat GPT use to embed AI into their sales and marketing efforts. What began as tentative exploration became a catalyst for productivity and a differentiator with customers.

Nick discusses the turning points that transformed skepticism into strategy — from automating meeting follow-ups and building purpose-driven knowledge bots to creating a data-driven marketing engine that pinpoints real buyer intent.

He also outlines a practical game plan any leader can follow to start harnessing AI’s potential within their own organization.

It’s an inside look at how a manufacturing company is reshaping its business models through smart, intentional use of technology.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(26)

Ep 25. The AI Lens: People Before Technology – Jason Dailey, Brandography – CEO 2 CEO

Ep 25. The AI Lens: People Before Technology – Jason Dailey, Brandography – CEO 2 CEO

AI is everywhere, yet many business leaders still wrestle with the same question: How do you embrace it without disrupting your culture, overwhelming your team, or creating fear about the future?In th...

18 Kesä 21min

Ep 24. 10X — From Incremental to Transformational Growth – Andy Siemens, Tailwind Voice and Data – CEO 2 CEO

Ep 24. 10X — From Incremental to Transformational Growth – Andy Siemens, Tailwind Voice and Data – CEO 2 CEO

In this episode of CEO 2 CEO, Scott Sustacek sits down with Andy Siemens, CEO of Tailwind Voice and Data, to explore what it really means to think—and lead—at a 10X level. But this isn’t about bold de...

14 Huhti 16min

Ep 23. Are You Ready for a Board — and Is There a Board Ready for You? – Anne Sample, Navigate Forward – CEO 2 CEO

Ep 23. Are You Ready for a Board — and Is There a Board Ready for You? – Anne Sample, Navigate Forward – CEO 2 CEO

Aspirations for a board seat can often be viewed through a glamorous lens — a prestigious, and perhaps cushy, gig as a next step in one’s career. In reality, true board work is very different than ant...

5 Helmi 32min

Ep 22. Stepping Into the Seat: A New CEO’s Candid Debrief – Ann Houser, The Bailey Group – CEO 2 CEO

Ep 22. Stepping Into the Seat: A New CEO’s Candid Debrief – Ann Houser, The Bailey Group – CEO 2 CEO

Stepping into the CEO seat for the first time can feel like walking into a room where every light switches on at once — the ability to change the trajectory of a company through the decisions made and...

11 Joulu 202517min

Ep 20. The ESOP Secret to Recruiting, Retention...and Growth – Samantha Olinger, Christensen Group – CEO 2 CEO

Ep 20. The ESOP Secret to Recruiting, Retention...and Growth – Samantha Olinger, Christensen Group – CEO 2 CEO

What happens when a succession plan is also a growth strategy? Done right, transforming a business into an ESOP doesn’t just secure the future—it reshapes culture, influences recruiting, sparks collab...

26 Elo 202531min

Ep 19. Doing Good, Doing Well: Where Purpose and Profit Go Hand in Hand – Teresa Fudenberg, CEO of Storm Creek – CEO 2 CEO

Ep 19. Doing Good, Doing Well: Where Purpose and Profit Go Hand in Hand – Teresa Fudenberg, CEO of Storm Creek – CEO 2 CEO

What happens when a CEO dares to lead with purpose — even when the stakes are high? In this episode, Storm Creek CEO Teresa Fudenberg joins Scott to share the remarkable story behind the reinvention o...

7 Elo 202529min

Ep 18. Driving Growth Through Recapitalization – John Martin, Chairman of FlutterBee Education Group – CEO 2 CEO

Ep 18. Driving Growth Through Recapitalization – John Martin, Chairman of FlutterBee Education Group – CEO 2 CEO

What if stepping back could actually move your business forward? In this episode of CEO 2 CEO, host Scott Sustacek sits down with John Martin, Chairman of FlutterBee Education Group, for an interestin...

19 Kesä 202523min

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