Why we must focus on what matters - Mark Borkowski
Mark Borkowski is PR written large. He represents international celebrities and corporate heavyweights and is a sought-after commentator on the world of celebrity, the Media and spin.I recorded another episode with Mark not too long ago but it didn't feel right releasing it amidst the pandemic, so I caught up with him again.In this episode we covered:Why business is booming for BorkowskiHow they've handled the shift to fully remoteThe role of celebrities during the crisisWhy Boris' message and tone was poorWhat key advice would Mark give everyone
1 Heinä 202048min
Why it’s time for a new brief - Alex Myers
What we covered in this episode:Why some brands have accelerated their growth with 3 years of market progression in 3 months, while others hit hardHow those brands that have gone dark and said nothing will be worst affectedWhy Brewgooder’s work during the crisis has been impressiveHow brands can do things without looking like they’re just jumping on the COVID bandwagonAre there any signs of things getting better for clients?How has Manifest changed in the past 3 months and what is going to stay permanentWhy they love the officeAdvice - write your brief. There is an opportunity for you to recast your brand in the ‘new normal’. We won’t ever get a chance to hit the reset button again!
25 Kesä 202030min
An uncommon approach to the crisis - Lucy Jameson
In this episode we discuss:Brewdog's hand sanitiserITV's Clap From Our Carers campaignWhy Uncommon are making candlesHow Boris could have handled his messaging betterWhat advice Lucy would give people in advertisingWhy this recession presents an opportunityFollow me:Twitter | @uncensoredCMOLinkedInContact me:Website | www.uncensoredcmo.comEmail – jon@uncensoredcmo.com
16 Kesä 202021min
Why there has never been a better time to advertise - Kate Waters, ITV
Kate joined ITV in 2019 in the newly created role of Director of Client Strategy and Planning, with a remit to help ITV Commercial build broader and deeper relationships with advertisers. A creative strategist by background and a highly respected and well known strategic leader with twenty years’ experience across a range of communications disciplines from advertising, to PR to digital, Kate has worked across sectors as diverse as automotive, retail, government and public sector, FMCG and financial services. Kate has written / contributed to award winning IPA Effectiveness entries for Co-op Food Retail, Public Health England Tobacco Control and Stoptober.In this episode we covered:What is the impact on the team with remote working?How has TV and ITV in particular changed (programs/advertising/production etc)I see viewing figures up so isn’t this a good thing?Clap for Carers – well done! What was the idea behind thatPeople’s Ad break – tell me more …Are you seeing Advertising changing?Any sign of Advertisers coming back?What advice would you give brands now?
27 Touko 202025min
The impact of covid-19 on an ad agency - Ian Millner
Ian Millner is global CEO and co-founder of Iris - one of the most successful independent agencies in the UK. He set the agency up 20 years ago as a partnership with his co-founders and it now boasts some of the world’s most famous brands such as Samsung and Adidas. A genuine multi-disciplinary agency with offices around the World iris have successfully moved with the times.In this episode we coverIntroduction – how Ian is doing!Impact – how the virus affected businessChallenges – what have been the biggest challenges this crisis has created for the agency, given the budget cutsOpportunities – have there been any opportunities arise from the pandemic?Team – what has been the impact on the team? How should you lead others remotely?Future – how do we look to the future and stay positive?Follow me:Twitter | @uncensoredCMOLinkedInContact me:Website | www.uncensoredcmo.comEmail – jon@uncensoredcmo.com
26 Touko 202024min
Creative effectiveness in a crisis - Orlando Wood
Orlando Wood is the chief innovation officer at System1, and author of the IPA's best-selling book, Lemon. He also happens to be my colleague.What we cover:What is Lemon all about?How right-brained attributes in advertising can help long term brand buildingWhat impact will the Coronavirus have on the left-right brained way we think of the world?Should you continue doing the 'Covid-Ads' or should you stick to what you know?Can old Ads really be effective? Should brands go into the archives?Follow me:Twitter | @uncensoredCMOLinkedInContact me:Website | www.uncensoredcmo.comEmail – jon@uncensoredcmo.com
13 Touko 202031min
How to stay positive during the crisis - Simon Dent & Ben Bidwell
About the guests:Simon DentSimon Dent is a former sports lawyer and founder of Dark Horses, a sports marketing agency. Simon had experience of mental health problems in his 20s and after launching a couple of failed businesses he finally got it right with Dark Horses. Dark Horses, the sports creative agency, is the fifth fastest-growing creative agency in the world.Ben BidwellBen, otherwise known as The Naked Professor, is a mindset coach, writer & public speaker who is pioneering a revolution to change the stigma about mental health. He invites his audience to connect more with their emotions whilst empowering the men in the room to retain their authentic masculinity.What we discussedIntroduction – who are our guests and how did they get to where they areImpact – how has COVID impacted on a fast-growing agency?Challenges – what have been the biggest challenges this crisis has created for the agency?Opportunities – have there been any opportunities arise from the pandemic?Team – what has been the impact on the team? How should you lead others remotely?Future – how do we look to the future and stay positive?Follow me:Twitter | @uncensoredCMOLinkedInContact me:Website | www.uncensoredcmo.comEmail – jon@uncensoredcmo.com
6 Touko 202023min
How Direct Line are marketing during Covid-19 - Mark Evans
Mark Evans is the Managing Director, Marketing & Digital at Direct Line and has been at the company for over 8 years. He's seen some ups and downs but has never seen a challenge such as the Coronavirus. How has the company been impacted, what challenges have they faced and what opportunities can come from this?What do we cover in this episode?Introduction – who is Mark Evans and how did he end up in this positionImpact – how has COVID impacted on DLG? It happened on the tail end of a major relaunch of the Direct Line brandChallenges – what have been the biggest challenges this crisis has created for Direct Line? How are they responding to these?Opportunities – what opportunities have emerged through this? Are people taking insurance more seriously?Media – will Direct Line continue to Advertise? Wil the message change?Team – what has been the impact on the team? How should you lead others remotely?Future – what's the outlook for the economy and their sector? Short v Long termFollow me:Twitter | @uncensoredCMOLinkedInContact me:Website | www.uncensoredcmo.comEmail – jon@uncensoredcmo.com
27 Huhti 202021min
