Evidence-based marketing—why reach matters more than loyalty, with Byron Sharp
Byron Sharp, author of "How Brands Grow," and director of the Ehrenberg-Bass Institute of Marketing Science, espouses an approach that flies in the face of much modern marketing wisdom about the impor...
17 Joulu 202521min
Creating better client-agency relationships
Former Mediahub CEO John Moore and former BMW CMO Trudy Hardy on how clients and agencies can work better together, including why CMOs should take some control back from their procurement departments....
10 Joulu 202524min
From insight to impact: How Octagon helps brands win in the sports and entertainment economy
In today's fragmented sports and entertainment economy, brands face unprecedented competition for cultural relevance and authentic fan connection. In this episode, Lou Kovacs, President of Marketing, ...
8 Joulu 202520min
How to do travel marketing that stands out with Tourism Australia CMO
Susan Coghill, who has been overseeing Australia's tourism marketing since 2019, on how the Come and Say G'day campaign localizes is marketing for the U.S., U.K., China and other countries, including ...
3 Joulu 202525min
CMOs, social media and why AI isn't everything with VaynerX's Avery Akkineni
Avery Akkineni, VaynerX's chief marketing officer, has tips for CMOs riding the social media lightning, and she tells us why VaynerMedia has not followed the whole industry into an AI rebranding.
26 Marras 202520min
How LocalX is advancing the local ad-buying ecosystem with its unified data platform
Local advertising is one of the most effective methods for brands of all sizes to reach the audiences that matter most, and platforms like Locality's LocalX are becoming industry leaders by enabling a...
24 Marras 202511min
Bridging the AI-human gap with Stitch Fix CMO
Debbie Woloshin talks about the brand's generative AI-powered styling tool
19 Marras 202520min
Tips on building a beauty brand with former Walgreens CMO
Linh Peters, now CMO at science-backed hair care brand Seen, talks about marketing as a growth engine
12 Marras 202524min
