Operators22 Loka 2025

E136: What Top CEOs Do When They Miss Their Numbers

In this episode, the Operators dive deep into the realities of business planning and what happens when things inevitably go off track. They discuss the necessity of formalizing operations as you scale, using frameworks like EOS for quarterly planning and setting OKRs. The hosts share tough lessons on why forecasts are always wrong , the three main reasons plans fail (bad goals, poor execution, or market forces), and the critical growth levers for scaling: brand awareness, new products, and international expansion. They also cover the intense financial discipline required when taking on bank debt and managing covenants , the importance of managing shareholder expectations versus reality , and the best strategies for communicating bad news to your team—like "going ugly early" while always providing hope.

Chapters:

00:00:00 Introduction

00:19:49 Breaking Down Our Quarterly Planning Process

00:33:40 Top Down vs Bottoms Up Strategy

00:49:09 A Tough Lesson in Tripping Bank Covenants

01:03:53 How to Deliver Bad News

Fulfil.io.

https://bit.ly/3pAp2vu

The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.

Northbeam.

https://www.northbeam.io/

Postscript.

https://postscript.io/

Richpanel.

https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc

Saras.

https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_more

Subscribe to The Marketing Operators Podcast here:

https://www.youtube.com/@MarketingOperators

Subscribe to The Finance Operators here:

https://www.youtube.com/@FinanceOperatorsFOPS

https://9operators.com/

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(192)

Our 2026 Ecommerce Audit: Wins, Mistakes, Lessons & What’s Next

“Whoever can spend the most money is going to win.” Sean Frank (CEO, Ridge), Matt Bertulli (CEO, Pela Case & Lomi), Jason Panzer (President, HexClad), and Mike Beckham (CEO, Simple Modern) audit the f...

24 Kesä 1h 8min

How a $1.5B Pet Brand Wins at Ecommerce Marketing: Whisker’s CEO

Operators Titans is brought to you by AppLovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits here: https://www.9operators.com/paid-growth Or,...

18 Kesä 1h 35min

How Ridge’s Annual Revenue Hit +$250M & Sean Became a Dad

What does Ridge’s annual revenue growth 2025–2026 look like when you launch three new categories at once? Sean Frank (CEO, Ridge) joins Matt Bertulli (CEO, Pela Case & Lomi) and Mike Beckham (CEO, Sim...

17 Kesä 1h 8min

How to Pick a 3PL Without Getting Burned: Red Flags, Green Flags

Is owning your own warehouse worth the headache? Or is it a siren song that will slow your growth? Matt Bertulli (CEO, Pela Case and Lomi), Mike Beckham (CEO, Simple Modern), and Curtis Matsko (CEO, P...

10 Kesä 1h 14min

From $10K Losses a Day to an L Catterton Deal: Zach Stuck’s Full Story

4 Kesä 1h 29min

How Incrementality Cuts Waste + What and Where to Test in Ecommerce

Is your incrementality testing giving you accurate data or are you burning budget on a broken signal? Austin Harrison (CEO, Northbeam) joins Sean Frank (CEO, Ridge) and Katy Mimari (CEO, Caden Lane) t...

3 Kesä 1h 12min

How Ecommerce CEOs Actually Pay Themselves (Real Answers)

“The obtaining of money is a lot easier than stewarding that money well.” Sean Frank (CEO, Ridge), Mike Beckham (CEO, Simple Modern), and Matt Bertulli (CEO, Pela Case & Lomi) dig into one of the most...

27 Touko 1h 5min