Spiral: Designing an AI Ghostwriter With Taste
AI and I22 Loka 2025

Spiral: Designing an AI Ghostwriter With Taste

Good writing has always been downstream of good thinking. The average language model can help you write faster—but can it help you think better?


Danny Aziz wrestled with this question while building the new version of Spiral, an AI writing partner informed by our editorial taste at Every that launched yesterday.


The result is a product—and a philosophy—built by the ultimate craftsman who believes you can lean into AI without blunting your edge with slop. We had Danny on AI & I to talk about using AI without losing your craft. We get into the hidden alpha in AI tools that slow you down, how to code with AI without losing your craft, and everything Danny learned about cajoling AI to write well.


You can try Spiral here: https://writewithspiral.com/


If you found this episode interesting, please like, subscribe, comment, and share!


Want even more?

Sign up for Every to unlock our ultimate guide to prompting ChatGPT here: https://every.ck.page/ultimate-guide-to-prompting-chatgpt. It’s usually only for paying subscribers, but you can get it here for free.


To hear more from Dan Shipper:


Ready to build a site that looks hand-coded—without hiring a developer? Launch your site for free at Framer.com, and use code DAN to get your first month of Pro on the house.


Timestamps:

00:00:00 – Start

00:01:00 – Introduction

00:05:26 – How Danny used Spiral to prepare for this podcast

00:08:29 – Why slowing down makes AI writing better

00:13:42 – The agents working under the hood for Spiral

00:14:46 – How Spiral helps you explore the canvas of possibilities

00:24:41 – Why Danny pivoted away from the old version of Spiral

00:31:51 – How to use AI without losing your craft

00:34:55 – Danny’s workflow for building Spiral as a solo engineer

00:40:39 – Code with AI while staying in control

00:45:26 – What Danny learned about getting AI to write well

00:47:52 – How Danny used DSPy to give AI taste

00:56:16 – Dan v. AI Dan: Can the machine match the man?


Links to resources mentioned in the episode:

Jaksot(98)

The AI-powered Era of Scientific Discovery Is Here - Ep. 25 with Dr. Bradley Love

The AI-powered Era of Scientific Discovery Is Here - Ep. 25 with Dr. Bradley Love

Dr. Bradley Love is building a tool that can predict the future. Dr. Bradley Love is transforming neuroscience research with AI. He's the creator of BrainGPT, a large language model that can predict...

10 Heinä 202458min

She Built an AI Product Manager Bringing in Six Figures—As A Side Hustle - Ep. 24 with Claire Vo

She Built an AI Product Manager Bringing in Six Figures—As A Side Hustle - Ep. 24 with Claire Vo

Claire Vo built ChatPRD—an on-demand chief product officer powered by AI. It’s now used by over 10,000 product managers and is pulling in six figures in revenue. The best part? Claire has a demandi...

20 Kesä 20241h 4min

What Do LLMs Tell Us About the Nature of Language—And Ourselves? - Ep. 23 with Robin Sloan

What Do LLMs Tell Us About the Nature of Language—And Ourselves? - Ep. 23 with Robin Sloan

An interview with best-selling sci-fi novelist Robin SloanOne of my favorite fiction writers, New York Times best-selling author Robin Sloan, just wrote the first novel I’ve seen that’s inspired by LL...

12 Kesä 202453min

Is NotebookLM—Google's Research Assistant—the Ultimate Tool For Thought? - Ep.22 with Steven Johnson

Is NotebookLM—Google's Research Assistant—the Ultimate Tool For Thought? - Ep.22 with Steven Johnson

We use it to find bestselling author Steven Berlin Johnson’s next project. I sat down with bestselling author Steven Johnson to see if we could come up with a concept for his next project—using AI. Th...

6 Kesä 202456min

Trailer: What is AI & I?

Trailer: What is AI & I?

Learn how the smartest people in the world are using AI to think, create, and relate. Each week I interview founders, filmmakers, writers, investors, and others about how they use AI tools like ChatGP...

29 Touko 20241min

Kevin Roose Has 18 New Best Friends—And They're All AIs - Ep. 21

Kevin Roose Has 18 New Best Friends—And They're All AIs - Ep. 21

The NYT’s Kevin Roose has 18 new friends—none of whom are human. His new friends are AI personas that he made with Noma, Kindroid, and other AI companion apps. There’s fitness guru Jared, therapist Pe...

15 Touko 202449min

Is Prompting the Future of Coding? - Ep. 20 with Nick Dobos

Is Prompting the Future of Coding? - Ep. 20 with Nick Dobos

Nick Dobos, maker of the #1 programming GPT, on prompt-gramming with AI Nick Dobos showed me how to ship a website with two words and a single click.  He’s the creator of Grimoire, the #1 custom GPT f...

1 Touko 202457min

He Built an AI Model That Can Decode Your Emotions - Ep. 19 with Alan Cowen

He Built an AI Model That Can Decode Your Emotions - Ep. 19 with Alan Cowen

This AI can read emotions better than you can. It was created by Alan Cowen, the cofounder and CEO of Hume, an AI research lab developing models that can read your face and your voice with uncanny acc...

24 Huhti 202456min