Spiral: Designing an AI Ghostwriter With Taste
AI and I22 Loka 2025

Spiral: Designing an AI Ghostwriter With Taste

Good writing has always been downstream of good thinking. The average language model can help you write faster—but can it help you think better?


Danny Aziz wrestled with this question while building the new version of Spiral, an AI writing partner informed by our editorial taste at Every that launched yesterday.


The result is a product—and a philosophy—built by the ultimate craftsman who believes you can lean into AI without blunting your edge with slop. We had Danny on AI & I to talk about using AI without losing your craft. We get into the hidden alpha in AI tools that slow you down, how to code with AI without losing your craft, and everything Danny learned about cajoling AI to write well.


You can try Spiral here: https://writewithspiral.com/


If you found this episode interesting, please like, subscribe, comment, and share!


Want even more?

Sign up for Every to unlock our ultimate guide to prompting ChatGPT here: https://every.ck.page/ultimate-guide-to-prompting-chatgpt. It’s usually only for paying subscribers, but you can get it here for free.


To hear more from Dan Shipper:


Ready to build a site that looks hand-coded—without hiring a developer? Launch your site for free at Framer.com, and use code DAN to get your first month of Pro on the house.


Timestamps:

00:00:00 – Start

00:01:00 – Introduction

00:05:26 – How Danny used Spiral to prepare for this podcast

00:08:29 – Why slowing down makes AI writing better

00:13:42 – The agents working under the hood for Spiral

00:14:46 – How Spiral helps you explore the canvas of possibilities

00:24:41 – Why Danny pivoted away from the old version of Spiral

00:31:51 – How to use AI without losing your craft

00:34:55 – Danny’s workflow for building Spiral as a solo engineer

00:40:39 – Code with AI while staying in control

00:45:26 – What Danny learned about getting AI to write well

00:47:52 – How Danny used DSPy to give AI taste

00:56:16 – Dan v. AI Dan: Can the machine match the man?


Links to resources mentioned in the episode:

Jaksot(98)

How to Find Your Next Big Idea Hiding on the Internet - Ep. 10 with Steph Smith

How to Find Your Next Big Idea Hiding on the Internet - Ep. 10 with Steph Smith

Steph Smith is the host of the a16z podcast and a prolific online creator.  Steph sees the internet through a high-definition lens that gives her a deep understanding of what people want.  She can iso...

14 Helmi 20241h 59min

How to Make a Video Game With ChatGPT in 60 Minutes - Ep. 9 with Logan Kilpatrick

How to Make a Video Game With ChatGPT in 60 Minutes - Ep. 9 with Logan Kilpatrick

You can build a video game without writing a single line of code. Logan Kilpatrick and I use ChatGPT and GPT Builder to make our own video game in less than 60 minutes—live on this show.  Logan is Ope...

7 Helmi 20241h 45min

ChatGPT for Radical Self-Betterment - Ep. 8 with Dr. Gena Gorlin

ChatGPT for Radical Self-Betterment - Ep. 8 with Dr. Gena Gorlin

Dr. Gena Gorlin⁠ is a clinical psychologist at UT Austin whose goal is to raise the ceiling on human potential.  I sat down with her to discuss how @ChatGPTapp has become a key tool in her quest for r...

31 Tammi 20241h 22min

Economist Tyler Cowen on How ChatGPT Is Changing Your Job - Ep. 7 with Tyler Cowen

Economist Tyler Cowen on How ChatGPT Is Changing Your Job - Ep. 7 with Tyler Cowen

Tyler Cowen is an economist who has been thinking about the impact of technology on life, work, and the economy for the past decade.  He is a prolific writer behind the leading economic blog Marginal ...

24 Tammi 20241h 7min

How David Perell Uses ChatGPT to Write for Millions - Ep. 6 with David Perell

How David Perell Uses ChatGPT to Write for Millions - Ep. 6 with David Perell

David Perell is one of the best known internet writers of his generation.  He’s amassed almost a half million followers on X, hosts the popular podcast How I Write, and founded Write of Passage, which...

18 Tammi 20241h 27min

You Can Build an App in 60 Minutes with ChatGPT - Ep. 5 with Geoffrey Litt

You Can Build an App in 60 Minutes with ChatGPT - Ep. 5 with Geoffrey Litt

This show might be a first in the history of podcasts: Researcher Geoffrey Litt and I built an app together using ChatGPTapp and Replit in under 60 minutes—while we talked. We wanted to show how AI an...

10 Tammi 20241h 5min

How to Use ChatGPT as a Copilot for Learning - Ep. 4 with Nathan Labenz

How to Use ChatGPT as a Copilot for Learning - Ep. 4 with Nathan Labenz

I spent an hour and a half with Nathan Labenz, who went deep with me on using ChatGPT to: Save days of time on programming projects Boost his creativity Provide access to limitless expertise W...

20 Joulu 20231h 13min

How an AI Researcher Uses ChatGPT and Notion AI - Ep. 3 with Linus Lee

How an AI Researcher Uses ChatGPT and Notion AI - Ep. 3 with Linus Lee

TL;DR: Today we’re releasing a new episode of our podcast How Do You Use ChatGPT? I go in-depth with Notion research engineer Linus Lee on how he uses ChatGPT and Notion AI to maximize creative contro...

13 Joulu 20231h 14min