Ep. 2507 Stevie Kim interviews Vincenzo Russo of IULM University in Milan | Next Generation

Ep. 2507 Stevie Kim interviews Vincenzo Russo of IULM University in Milan | Next Generation

Welcome to Episode 2507 of the Italian Wine Podcast.This is Next Generation episode where Stevie interviews, in Italian, Professor Vincenzo Russo, Director of the project and expert in neuromarketing applied to wine. Together, they explore the Young Wine Neuro-Engagement Index, an innovative tool designed to measure how appealing wineries, products, and communication are to younger audiences. Powered by Sardegna Ricerche with the support of Assoenologi Sardegna and under the supervision of IULM – Behavior & Brain Lab, the project marks a pioneering pilot in the Italian wine scene. Stevie and the Professor will discuss Young Wine Neuro-Engagement Index’s five-step methodology, the Cannonau case study, and the evolving relationship between young consumers and wine. More about today’s guest: Professor Vincenzo Russo is Full Professor of Consumer Psychology and Neuromarketing, Founder and Coordinator of the Neuromarketing Research Center 'Behavior and Brain Lab IULM', Scientific Director of the Master's Program in Food and Wine Communication (IULM), the Master's Program in Sport Communication and Marketing (IULM), and the Executive Master's Program in Neuromarketing, Consumer Neuroscience and Market Research (IULM). Founded in 1968, IULM University (Libera Università di Lingue e Comunicazione IULM) is a private university in Milan specializing in languages, communication, marketing, and cultural studies. Known for its interdisciplinary approach, IULM bridges academia and industry, offering programs in media, marketing, and food and wine communication, and is home to cutting-edge research in consumer psychology and neuromarketing. Connect: Website: https://www.iulm.it/ More about the host: Stevie Kim is an Italian Wine Marketing & Communication Expert, Brand Positioning Specialist, and Public Speaker based in Verona, Italy. As Managing Partner at Vinitaly, she leads key initiatives, including OperaWine, Vinitaly International Academy, wine2wine Business Forum, and 5StarWines & Wine Without Walls. A passionate Italian Wine Evangelist, she harnesses social media and education to promote Italian wine on a global scale. The Italian Wine Podcast is part of Mamma Jumbo Shrimp, a brand Stevie launched in 2020 to make wine more accessible through books, maps, videos, and the Italian Wine Travel with Stevie YouTube series. Stevie often joins Professor Scienza in his shows to lend a hand keeping our Professor in check! You can also find her taking a hit for the team when she goes “On the Road”, all over the Italian countryside, visiting wineries and interviewing producers, enjoying their best food and wine – all in the name of bringing us great Pods! Connect: Instagram: https://www.instagram.com/steviekim222/ Website: https://www.vinitaly.com/eventi/operawine/stevie-kim/ _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram: https://www.instagram.com/italianwinepodcast/ Facebook: https://www.facebook.com/ItalianWinePodcast Twitter: https://www.twitter.com/itawinepodcast Tiktok: https://www.tiktok.com/@mammajumboshrimp LinkedIn: https://www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here: https://www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!

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Ep. 6 Monty Waldin interviews Virginie Saverys of Avignonesi Winery | Discover Italian Regions: Tuscany / Toscana

Ep. 6 Monty Waldin interviews Virginie Saverys of Avignonesi Winery | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin interviews Virginie Saverys of the Avignonesi Winery in Montepulciano, Tuscany, one of the producers who revolutionized biodynamic wine. Virginie talks about her commitment to work towards a copper-free and sulfur-free vineyard. She tells Monty that she loves cooking spicy food with the chilis she grows in her vegetable garden. Join Monty Waldin and his guests for another festive “cin cin” with Italian Wine People!

7 Maalis 201712min

Ep. 11 Monty Waldin interviews Lamberto Frescobaldi of the Frescobaldi Wineries | Discover Italian Regions: Tuscany / Toscana

Ep. 11 Monty Waldin interviews Lamberto Frescobaldi of the Frescobaldi Wineries | Discover Italian Regions: Tuscany / Toscana

In this podcast, Monty Waldin interviews Lamberto Frescobaldi, whose family wine-making tradition in the Frescobaldi Wineries dates back to the fourteenth century. “All Number one wines in the world are able to capture the spirit of the soil, of the place, of the people and put them in a glass” explains Lamberto. He talks to Monty about his childhood growing up in the Nipozzano estate in contact with nature and about his recent project of setting up a vineyard on the prison island of Gorgona. On the island, prisoners work with enologists and agronomists of the Frescobaldi estates to produce wine and to learn new skills, with the aim of facilitating their reintegration into society at the end of their detention. Tune in to Italian Wine Podcast with Monty Waldin to meet the Italian Wine People!

7 Maalis 201721min

Ep. 5 Monty Waldin interviews Chiara Lungarotti of the Lungarotti Winery | Discover Italian Regions: Umbria

Ep. 5 Monty Waldin interviews Chiara Lungarotti of the Lungarotti Winery | Discover Italian Regions: Umbria

In this episode, Chiara Lungarotti from the Giorgio Lungarotti Winery in Torgiano tells Monty about the beautiful Umbrian landscape, and the way its climate brings about the unique flavors of their wine, Rubesco, a blend of Sangiovese (90%) and Colorino (10%). She also talks about their world-renowned wine museum ‘MUVIT’ whose collections explore the links between wine and the Mediterranean civilizations. Tune in to Italian Wine Podcast with Monty Waldin to discover the uniqueness of the Italian wine making tradition!

5 Maalis 20178min

Ep. 4 Monty Waldin interviews Giuseppe Tasca d'Almerita of Tasca d'Almerita Winery | Discover Italian Regions: Sicily / Sicilia

Ep. 4 Monty Waldin interviews Giuseppe Tasca d'Almerita of Tasca d'Almerita Winery | Discover Italian Regions: Sicily / Sicilia

“Sicily is a place with a very deep culture, very deep roots that we can match all together and make a fantastic place for visitors from all over the world,” tells Giuseppe Tasca d’Almerita in this fourth episode of Italian Wine Podcast. Monty Waldin chats to Giuseppe Tasca d’Almerita about his love for Sicily and for aged white wines, and about his admiration for the young generations working in agriculture and viticulture. Join us for a cin cin with another key protagonists of the Italian wine-making tradition.

4 Maalis 20179min

Ep. 3 Monty Waldin interviews Federica Mascheroni Stianti from Castello di Volpaia | Discover Italian Regions: Tuscany / Toscana

Ep. 3 Monty Waldin interviews Federica Mascheroni Stianti from Castello di Volpaia | Discover Italian Regions: Tuscany / Toscana

In the third episode of Italian Wine Podcast, Monty Waldin interviews Federica Mascheroni Stianti from Castello di Volpaia in Chianti Classico. Federica tells Monty how her parents built Volpaia and about her previous career as a painting restorer. She talks about their production of aromatic vinegars and her passion for sports in contact with nature. Italian Wine Podcast, hosted by wine writer Monty Waldin, explores family histories, wine-making traditions, and personal stories of renowned producers of Italian wine.

3 Maalis 201713min

Ep. 2 Monty Waldin interviews Francesco Marone Cinzano of Col d'Orcia Winery in Montalcino | Discover Italian Regions: Tuscany / Toscana

Ep. 2 Monty Waldin interviews Francesco Marone Cinzano of Col d'Orcia Winery in Montalcino | Discover Italian Regions: Tuscany / Toscana

In the second episode of Italian Wine Podcast, Francesco Marone Cinzano of Col d’Orcia in Montalcino discusses historic wines such as the ‘Moscadello di Montalcino’, his development of Montalcino as a sustainable ‘bio-distretto’, and his commitment to handing over the land to the next generations in the best possible conditions. Italian Wine Podcast is a new podcast project hosted by wine writer Monty Waldin who explores family histories, wine-making traditions, and personal anecdotes of renowned producers of Italian wine.

2 Maalis 201710min

Ep. 1 Monty Waldin interviews Elisabetta Gnudi Angelini of Altesino Winery | Discover Italian Regions: Tuscany / Toscana

Ep. 1 Monty Waldin interviews Elisabetta Gnudi Angelini of Altesino Winery | Discover Italian Regions: Tuscany / Toscana

In Italian Wine Podcast, wine writer Monty Waldin explores family histories, wine-making traditions, and personal stories of renowned producers of Italian wine. In the first episode, Elisabetta Gnudi Angelini — owner of the Altesino, Borgo Scopeto, Caparzo, Doga della Clavole wineries — tells Monty about her commitment to sustainability and energy-efficient production, and of her love for tortellini.

1 Maalis 201712min

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