Ep. 2509 Barbara Fitzgerald interviews Kathleen Willcox | Masterclass US Wine Market

Ep. 2509 Barbara Fitzgerald interviews Kathleen Willcox | Masterclass US Wine Market

Welcome to Episode 2509 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald interviews Kathleen Willcox, an award-winning food and drinks journalist, to discuss Kathleen’s recent research and article on how millennials are reshaping wine collecting and consumption. Key Takeaways: Younger generations appreciate wine and are willing to spend, but they seek different experiences. Millennials and Gen Z care about what a brand stands for and its values. Making wine fun through storytelling and unique experiences helps connect with modern consumers. Kathleen’s article in the Wine Enthusiast magazine on the investment habits of millennials is available online at: https://www.wineenthusiast.com/culture/wine/millennials-wine-collecting/?srsltid=AfmBOoqOR-iiqNks-VGy34Qj7XcY1Whsr28PhSC0U3qiMd1fySx6Kp0T More about the guest: Kathleen Willcox is a journalist who writes about food, wine, beer, and popular culture. She is keenly interested in sustainability issues, and the business of making ethical drinks and food. Her work appears regularly in Wine Searcher, Wine Enthusiast, Food & Wine, The Drinks Business, Wine Industry Advisor and many other publications. She recently coauthored, with Tessa Edick, “Hudson Valley Wine: A History of Taste & Terroir.” She lives in Saratoga Springs, New York. Connect: Linkedin: https://www.linkedin.com/in/kathleen-willcox-7a46074/ Instagram: https://www.instagram.com/kathleenwillcox/ More about the host: With a career of nearly two decades in the wine industry, Barbara specializes in D2C marketing and business development. She's led roles from entry level to senior management, combining her extensive experience with data analysis, critical thinking and storytelling while driving revenue growth and brand recognition for California wineries. As a part of the 4th generation of an Italian-American family among the California wine industry pioneers, Barbara has spent her life around wine growing, production, marketing, distribution and hospitality. A Syracuse University graduate, she returned to California to gain diverse industry perspectives from a range of wineries. As an Italian Wine Ambassador, she brings her expertise to the Italian wine market, known for its authenticity and consumer demand. Barbara now runs Apri La Creative Consulting, coaching wineries in Italy and the US to strategically develop their D2C channels in line with their brand values. Together with her husband, Barbara also owns and operates a boutique wine production company, and a small import company specializing in Italian wines to the US. Connect: Instagram: https://www.instagram.com/barbarajeanfitz/ LinkedIn: https://www.linkedin.com/in/barbara-fitzgerald-iwa/ Website: https://www.aprilacreative.com/ _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram: https://www.instagram.com/italianwinepodcast/ Facebook: https://www.facebook.com/ItalianWinePodcast Twitter: https://www.twitter.com/itawinepodcast Tiktok: https://www.tiktok.com/@mammajumboshrimp LinkedIn: https://www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here: https://www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!

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Ep. 27 Monty Waldin interviews Andrea Pieropan of Pieropan Winery | Discover Italian Regions: Veneto

Ep. 27 Monty Waldin interviews Andrea Pieropan of Pieropan Winery | Discover Italian Regions: Veneto

Join us for another exciting wine story from one of Italy’s more well-known wine regions. Monty Waldin chats to Andrea Pieropan of Pieropan winery in Soave, Veneto. According to Andrea “wine is emotion.” Andrea tells Monty all about his family history, the innovation and integrity in wine-making brought about by his father Nino and the challenges in producing Soave.

23 Touko 201712min

Ep. 26 Monty Waldin interviews legendary wine expert Steven Spurrier | Italian Wine Personalities

Ep. 26 Monty Waldin interviews legendary wine expert Steven Spurrier | Italian Wine Personalities

“Wine-trade quintessential Englishman,” wine writer, and, recently also wine producer, Steven Spurrier reminisces about his initial forays in the wine-trade in London and Paris. In his account, Spurrier talks about the seminal blind competition “The Judgement of Paris” which he organized in 1976 and of his love for Italian wine and Italy. Join Monty Waldin in a friendly chat with a world-famous wine personality.

22 Touko 201716min

Ep. 25 Monty Waldin interviews Valentina Argiolas of Argiolas Winery | Discover Italian Regions: Sardinia / Sardegna

Ep. 25 Monty Waldin interviews Valentina Argiolas of Argiolas Winery | Discover Italian Regions: Sardinia / Sardegna

This Italian Wine Podcast journey today takes us to the beautiful island of Sardinia with Argiolas winery. Monty Waldin chats to Valentina Argiolas who helps listeners discover Sardinian grape varieties and the typical wine and food culture of the island. Sardinia is also the region which boasts the greatest number of centenarians alive. Sip some excellent Sardinian wine with Monty to learn how to drink from the fountain of youth!

17 Touko 20177min

Ep. 24 Monty Waldin interviews JC Viens (VIA Ambassador & Editor at Spirito diVino Asia) | Education meets Business

Ep. 24 Monty Waldin interviews JC Viens (VIA Ambassador & Editor at Spirito diVino Asia) | Education meets Business

In this podcast, Monty Waldin meets JC Viens, editor of the magazine Spirito diVino Asia and Vinitaly International Academy Ambassador. Monty and JC talk about the perception of Italy and of Italian wine in Asia. JC’s comments offer an interesting reflection about the potential of the Asian market for Italian wine producers.

15 Touko 201713min

Ep. 23 Monty Waldin interviews Henry Davar (Vinitaly International Academy Italian Wine Expert) | Education meets Business

Ep. 23 Monty Waldin interviews Henry Davar (Vinitaly International Academy Italian Wine Expert) | Education meets Business

In this episode, Monty Waldin interviews Henry Davar who completed the Vinitaly International Academy certification course in Verona in April 2017, reaching the Expert Level at first sitting. Henry talks to Monty about growing up in New York City, about his work as wine educator in Las Vegas, and his transformative encounters with Italian wine and the community of Italian wine producers.

10 Touko 20178min

Ep. 22 Monty Waldin interviews Ian D'Agata (Vinitaly International Academy 2014-2018) on Sangiovese | Introduction to Aglianico, Glera, and Sangiovese

Ep. 22 Monty Waldin interviews Ian D'Agata (Vinitaly International Academy 2014-2018) on Sangiovese | Introduction to Aglianico, Glera, and Sangiovese

In this episode Monty Waldin and Vinitaly International Academy Scientific Director 2014-2018 Ian D’Agata discuss Italy’s most widely planted red grape variety: Sangiovese. Ian brings us on a journey through Sangiovese areas in Tuscany and Emilia Romagna. He also talks about the origin of the name and his favorite wine and food combination for Sangiovese. Ian D'Agata is an award winning-wine writer, his book "Native Grapes of Italy" (University of California Press) received the prestigious Louis Roederer International Wine Writers’ Award in the category Book of the Year 2015. He has been writing and lecturing about food and wine for more than 25 years.

9 Touko 201714min

Ep. 21 Monty Waldin interviews Ian D'Agata (Vinitaly International Academy 2014-2018) on Glera | Introduction to Aglianico, Glera, and Sangiovese

Ep. 21 Monty Waldin interviews Ian D'Agata (Vinitaly International Academy 2014-2018) on Glera | Introduction to Aglianico, Glera, and Sangiovese

Here is another episode dedicated to Italian native grape varieties. Monty Waldin and Vinitaly International Academy Scientific Director 2014-2018 Ian D’Agata discuss the Glera grape variety and one of its most famous wines, Prosecco. Join Monty and Ian also to find out how to make the famous Prosecco-based cocktail Bellini. Ian D'Agata is an award winning-wine writer, his book "Native Grapes of Italy" (University of California Press) received the prestigious Louis Roederer International Wine Writers’ Award in the category Book of the Year 2015. He has been writing and lecturing about food and wine for more than 25 years.

8 Touko 201710min

Ep. 20 Monty Waldin interviews Ian D'Agata (Vinitaly International Academy 2014-2018) on Aglianico | Introduction to Aglianico, Glera, and Sangiovese

Ep. 20 Monty Waldin interviews Ian D'Agata (Vinitaly International Academy 2014-2018) on Aglianico | Introduction to Aglianico, Glera, and Sangiovese

Italian Wine Podcast aims to inform, educate, and entertain about Italian Wine. This episode introduces listeners to one of the many native grape varieties which are cultivated in Italy: the Aglianico. Join Monty Waldin chatting to wine expert and Scientific Director of the Vinitaly International Academy (2014-2018) Ian D’Agata. Ian is an award winning-wine writer, his book "Native Grapes of Italy" (University of California Press) received the prestigious Louis Roederer International Wine Writers’ Award in the category Book of the Year 2015. He has been writing and lecturing about food and wine for more than 25 years.

7 Touko 201714min

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