152: Tom Dee – The Unexpected Sales Manager

152: Tom Dee – The Unexpected Sales Manager

Guest: Tom Dee

Guest Bio:

Tom began his sales management career over eight years ago, and he is passionate about turning underperforming teams into high-performing, revenue-generating ones.

Tom loves using tools like AI-driven sales insights to stay sharp and ahead of the game. His approach to leadership is all about mentorship, making smart decisions, and keeping the focus on the customer, building relationships that last.

Key Points:

Career Journey

Started in sales by accident. Studied TV and radio production at the University of Dayton, but couldn't find work in that field. While waiting tables, he met the president of a copier company who was impressed by his "sales pitch" and hired him. Learned cold calling and sales fundamentals in copier sales. Connected through the Chamber of Commerce to Ryden, where he started as a sales account representative. After two successful years, he was promoted to sales manager despite having no prior management experience. His boss recognized his leadership potential and sales acumen. Has been with Ryden for nine years, discovering his true calling in leadership, mentorship, and sales management.

Music and Sales

Tom is also a musician and band singer. Believes music and sales share core similarities: both require creativity, persistence, and appreciation of the process, not just the outcome. Says the best salespeople, like musicians, hone their craft over time — success isn't innate; it's developed through discipline and practice. Comparing recording music ("you don't see how many takes it took") to the sales process, the journey matters as much as the final result.

Sales Philosophy

Rejects the myth of the "born salesperson." Emphasizes that sales success comes from process, practice, and consistency, not innate talent. Says the best reps "get out what they put in". Hard work and repetition pay off. Values creativity, resilience, and self-belief in sales performance.

Leadership & Coaching Approach

Focuses on individualized coaching to help each rep become "the best version of themselves." Builds on strengths and raises the floor on weaknesses, progress can mean moving from a D to a B, not perfection. Believes in incremental improvement - small, consistent gains lead to big results. Encourages trust-based coaching by explaining the "why" behind feedback. Promotes two team types:

· Business Development Reps: Need direction, creativity, and fresh energy.

· Account Reps: Need structure, process optimization, and focus on managing existing clients.

Overcoming Sales Call Fear

Recognizes fear of cold calling as common, "there's no magic wand." The only real solution is repetition and desensitization: pick up the phone, make calls, and learn from experience. Sales managers often act like psychologists, helping reps shift their mindset from "I'm bothering people" to "I'm helping people." Acknowledges that sales isn't for everyone, and that's okay.

The Power of Process

Process brings structure and rhythm to an unpredictable job. Encourages reps to block time and eliminate distractions during call sessions. Teaches that routine builds confidence and consistency, helping overcome discomfort. Note the moment of breakthrough when reps see results from their effort; that's when confidence clicks.

Use of Scripts

Provides scripts to new reps, especially since Ryden is in the print industry with its own terminology. Scripts help reps learn the "language" of their customers. Encourages reps to act as if, use scripts as training wheels until they internalize the message and make it their own. "Fake it till you make it… But eventually, you have to make it."

Management Philosophy

Believes in meeting people where they are, not forcing everyone into one mold. Success comes from helping each rep develop in their own authentic way. Leadership is about guidance, empathy, and helping others grow, not control.

Guest Links:

LinkedIn: https://www.linkedin.com/in/tom-deee/

About Salesology®: Conversations with Sales Leaders

Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus, and revenue generation experts.

Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs.

If you are a business owner or sales manager with an underperforming sales team, let's talk. Click here to schedule a time.

Please subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated!

To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Instagram, and check out our website at https://gosalesology.com/.

Jaksot(152)

024: Mark Hunter: The Sales Hunter

024: Mark Hunter: The Sales Hunter

Guest: Mark Hunter Guest Bio: Mark Hunter is recognized as one of the top 50 most influential sales and marketing leaders in the world. He is author of three books, "High-Profit Prospecting" and "High-Profit Selling" and his newest "A Mind for Sales." His integrity-centered communication strategies are used each day by thousands of people from "Fortune 100" firms to small start-ups. Clients include American Express, Chubb Insurance, Lenovo, and hundreds more. These same strategies are found in The Sales Hunter University online and program which in 2020, and again in 2021, was ranked as one of the top 10 sales learning programs due to its unique style of coaching and engagement with Mark Hunter. Mark has spoken in more than 30 countries on 5 continents and travels more than 200 days per year working with people helping to show them how to find and retain better clients. Guest Links: www.TheSalesHunter.com https://thesaleshunter.com/50-prospecting-truths-ebook/ Books: High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results A Mind for Sales: Daily Habits and Practical Strategies for Sales Success High-Profit Selling: Win the Sale Without Compromising on Price About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts. Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let's talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

5 Joulu 202237min

023: Martha Hanlon: Authentic Marketing

023: Martha Hanlon: Authentic Marketing

Guest: Martha Hanlon Guest Bio: Martha Hanlon has reached that stage of her career where her ambitions for herself have given way to ambition for others, including . . . or especially . . . you. She brings decades of business development and leadership acceleration to Wide Awake Business and each of her clients. Martha excels at seeing and hearing what most businesses struggle to uncover--what truly motivates a leader to excel, a team to follow in harmony, and a customer to buy (or not). She's a thought-provoking expert who spots trends and breaks a lot of business "rules" to deliver fresh results. Her forward-thinking has led to numerous business development leverages that create an easier, simpler, and more profitable business . . . the fastest path to customers. Fun, engaging, and a bit irreverent, Martha is passionate about mentoring highly motivated business owners/leaders to grow their businesses and build a lasting legacy. Martha founded three marketing companies, after years of leading product management and marketing divisions in Corporate America. In Wide Awake Business she's worked with more than 6,102 companies from Fortune 100 to VC-backed start-ups to chiropractors down the street to accelerate their leadership acumen, build brands, create new services and generate customers. Martha has an MBA from The Wharton School, University of Pennsylvania, and a B.S. from Duquesne University. She is a sought-after writer, international speaker, facilitator, and trainer. She is the primary author of money-Making Marketing, the #1 Amazon International Best Seller, Rise Up, Leader: Lead Yourself. Lead Your Team, Lead Your Legacy, the #1 Amazon International Best Seller, Customertopia: How to Create and Easier, Simpler, More Profitable Business, and the #3 Amazon Marketing Best Seller, Customers Are the Answer to Everything. She currently sits on several Boards. Guest Links: martha@wideawakebusiness.com 302-212-2643 (office) https://www.wideawakebusiness.com/ https://www.amazon.com/dp/B09TZ9WQ11 Books: Rise Up, Leader: Lead Yourself About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts. Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let's talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

28 Marras 202240min

022: Devon Roberts: Creating Engagement & Community

022: Devon Roberts: Creating Engagement & Community

Guest: Devon Roberts Guest Bio: Devon Roberts is the Member Success Coordinator for the Technology Association of Oregon where he is responsible for engaging new and existing members in the events and resources TAO provides. Devon works as a freelance theater director, producer, actor, and designer. Beyond his current work, he has worked in several industries including selling specialty foods, Marketing, Private security, and more. Through the arts, Devon has had the pleasure of working internationally at the Fringe festival in Edinburgh, nationally at organizations such as the Orchard Project, and locally in Portland with Portland Center Stage, Profile Theatre, Fuse Theatre Ensemble, and even as a volunteer member of the Drammy Committee. Devon's work is driven by a passion for community, a desire to empower individuals, and a love for innovation and growth. To learn more about Devon's endeavors, either in tech or the arts, you can follow his Linkedin! Guest Links: Are you interested in a membership! https://www.techoregon.org/membership/ https://www.facebook.com/techoregon/ https://www.linkedin.com/in/devon-roberts-2b6b73172/ https://twitter.com/techoregon Tension Release Exercise: There are two versions of this exercise but the idea is the same. You can modify it depending on the time you have. The full version is to lay down on the floor, close your eyes and begin to take deep breaths (grab a neck pillow if you need the support). Each breath should be about 3-5 seconds inhale, 3-5 seconds exhale. The more you do it, you can extend the breath to 10 seconds. For the first few breaths, attempt to relax your entire body. Find where tension is lingering and try to release it. Is your neck tight? Are you holding your jaw? Is your calf extended? What are your fingers doing? Check in with your whole body. Once you feel relaxed and you've been breathing for a bit, you can start the exercise. The exercise involves isolating certain parts of your body and tensing them for a short duration and then releasing that isolation. It follows this pattern. Deep breath in. Hold for as long as you can. Tense the isolated area for as long as you hold. Release the breath and tension simultaneously. Do not explode the exhale, simply release. As you are tensing, check into your body. Disengage any unnecessary tension. For the full exercise, isolate in the following order: Face Shoulders, neck and chest Hands Core Legs and feet. Whole body For a modified tension and release exercise, you can sit in a chair, relaxed hands either on the armrests or resting on the thighs. While seated, do your best to have a relaxed, neutral posture. You can either go right to tensing the whole body or do any combination of isolation required. This is often best for times you are in public, don't have space, need something fast, etc. About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts. Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let's talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

21 Marras 202233min

021: Michael Neeley: How to Build Authority in Just 14 Days

021: Michael Neeley: How to Build Authority in Just 14 Days

Guest: Michael Neeley Guest Bio: Michael Neeley is a former professional actor and medieval knight turned speaker, mentor to visionary solopreneurs, and the International Bestselling author of Zero to Launch Podcast Accelerator. He is the host of five popular podcasts, including the critically acclaimed Consciously Speaking, Buy This – Not That!, Something to Wine About, The PodQuest Show, and Mornings with Michael & Krista. A member of the Screen Actors Guild, Michael has appeared in feature films with Mel Gibson and Kevin Costner, performed off Broadway with Andre Braugher and Kathleen Chalfant, and had recurring roles in several popular soap operas. As the founder of The Authority Academy, Michael now trains and supports heart-centered entrepreneurs in professional speaking, virtual summits, getting published, and designing and hosting their own podcast to massively grow their business and expand their audience. Guest Links: The Simple 5-Step Process to Launch a Rockin' Podcast in Just 14 Days!: http://mneeley.ontraport.com/t?orid=16593&opid=33 About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts. Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let's talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

14 Marras 202228min

020: Liam Austin: 100,000+ Business Owners Are Doing This (You Can Too)

020: Liam Austin: 100,000+ Business Owners Are Doing This (You Can Too)

Guest: Liam Austin Guest Bio: Liam Austin is the co-founder of Entrepreneurs HQ and a virtual event strategist, having launched over 15 virtual summits, dozens of quick workshops, and many more online events, hosting over 400 speakers whilst educating 100,000+ business owners through his programs. Virtual Events That Sell is his 6-week implementation program which makes it easy for you to create your own high-impact virtual events, from workshops and masterminds to summits and conferences, with the end goal of selling more of your high-ticket offer (includes how to blueprint, validate and sell your new program.) Liam is also the creator of the Million Dollar Virtual Summit Program, where he partners with select clients to generate seven figures. Guest Links: Ultimate Virtual Workshop Checklist (to get clients in just 90 minutes) https://wendyweiss1--entrepreneurshq.thrivecart.com/quick-workshop-win/60edaefe057ce/ About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts. Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let's talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

7 Marras 202235min

019: Holly Chantal: Your Buyer's Decision-Making Process

019: Holly Chantal: Your Buyer's Decision-Making Process

Guest: Holly Chantal Guest Bio: For over a decade Holly Chantal has been helping visionary coaches and service professionals enroll more clients into their high-ticket offers and develop the business infrastructure they need to reach their next stage of growth. If you're looking for someone that can quickly grasp what you do in all of its complexity and help you find the best path forward to double your revenue within 90 days, Holly is the woman to call. Guest Links: www.buyersarc.com A free PDF marketing guide that walks you through the process me and my clients use to choose topics and structure your marketing to shorten the sales cycle on high ticket offers. About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts. Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let's talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

31 Loka 202233min

018: Jim Padilla: : Create a System for Sales Unicorns

018: Jim Padilla: : Create a System for Sales Unicorns

Guest: Jim Padilla Guest Bio: Jim Padilla is a Global Impact Strategist & Investor and the founder and CEO of Gain The Edge- a done-for-you provider of industry-leading sales systems and unicorn sales professionals which he co-heads with his wife, Cyndi Padilla. Jim and his wife have generated over 1/4bn in sales for a long line of high-level entrepreneurs. Jim's mission is to help purpose-driven thought-leaders untangle themselves from the day-to-day minutiae of seeking leads and sales so they're free to amplify their impact - while scaling their business. Guest Links: jimp360.com About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts. Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let's talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

24 Loka 202232min

017: James Lam: Look Ahead Now!

017: James Lam: Look Ahead Now!

Guest: James Lam Guest Bio: James Lam, owner of LAM - Look Ahead Marketing, helps heart-centered entrepreneurs discover their superpowers and then use those gifts to shape their businesses into change-making enterprises via his 12-week signature program, Superpowered Business Success. James also built the successful franchise, Learn Photography Company, with over 5000 students at ten studios across Canada. Guest Links: 5 Fast & Easy Hacks to Make BIG MONEY from Small Lists https://xp822.isrefer.com/go/podgift/WendyWeiss About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts. Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let's talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

17 Loka 202237min

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