[118] How To Build a Modern MSP for Business Growth and Success

[118] How To Build a Modern MSP for Business Growth and Success

In this episode, Richard talks to Erick Simpson. Erick is one of the true architects of what we now know as the Managed Service Provider channel. Eric co-founded, developed and sold one of the first pureplay MSPs in the industry, and then co- founded MSP University and authored four books.

He told Richard how he got started in the MSP world and the difference between having a job and running a business. They also considered what it means to be a ‘modern MSP.’

Richard and Erik discussed the most significant changes in the IT industry and how the pandemic changed the way internal IT departments view MSPs. Erick explained the idea of ABC clients and why you should be clear on which clients fall into which category.

They talked about why MSPs should promote cyber security insurance, and alongside that, how and why to communicate the importance of cyber protection to their clients to encourage them to take it seriously.

Finally, they talked inspiration and motivation – what gets Erick out of bed in the morning and excited for his day, who’s inspired him the most, both personally and professionally, and what’s coming next for him.

Mentioned in This Episode


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[181] Cybersecurity, M&A And Mission: Nostra's New MSP Model

[181] Cybersecurity, M&A And Mission: Nostra's New MSP Model

In this episode of TubbTalk, Richard Tubb speaks to Kevin O'Loughlin, the founder of Irish MSP Nostra. He started it in 2006 with the aim of making a positive impact and demonstrating Ireland's potent...

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[180] The Ultimate MSP Guide to Becoming an Email Marketing Hero

[180] The Ultimate MSP Guide to Becoming an Email Marketing Hero

In this episode of TubbTalk, Richard Tubb is joined by Kennedy, the founder of Email Marketing Heroes and the host of the Email Marketing Show podcast. He’s a professional mind reader turned email mar...

18 Touko 20251h 32min

Travelogue: SuperOps SuperSummit 2025

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Time for another Team Tubb Travelogue! This time, Lenka Koppova catches up withRichard Tubb and Pascal Fintoni, who are in Manchester for the SuperOps SuperSummit 2025.Grab a cup of your favourite tea...

7 Touko 202529min

[179] Risk and the ROC Solution: What to Know for Growth

[179] Risk and the ROC Solution: What to Know for Growth

In this episode of TubbTalk, Richard speaks to Matt Middleton-Leal, Managing Director, EMEA North of Qualys, a pioneering and disruptive cloud-based IT, security and compliance solutions provider.Matt...

13 Huhti 202546min

[Travelogue] UpLift Live 2025

[Travelogue] UpLift Live 2025

Time for another Team Tubb Travelogue! This time, Lenka Koppova catches up with Richard Tubb and James Steel of Salesbuildr, who are in Birmingham for UpLift Live 2025, a conference focused entirely o...

2 Huhti 202528min

[178] How to Become a Key Person of Influence

[178] How to Become a Key Person of Influence

In this interview, Richard Tubb speaks to Daniel Priestley. He’s a worldwide renowned entrepreneur, international speaker, and best-selling author, an expert in business growth, personal branding, and...

30 Maalis 20251h 6min

[177] Building A Strong MSP Community at IT Nation Connect

[177] Building A Strong MSP Community at IT Nation Connect

In this episode, Richard speaks to Peter Kujawa. Peter is a seasoned executive attorney and industry leader with a wealth of experience in the MSP space. He now heads up the service leadership at IT N...

23 Maalis 202548min

[Bonusode] Futurism, AI and Being Prepared: How Pax8 Supports MSPs

[Bonusode] Futurism, AI and Being Prepared: How Pax8 Supports MSPs

In this special bonus episode of TubbTalk, recorded in person at IT Nation Connect Europe 2025, Richard Tubb catches up with Phylip Morgan Chief Revenue Officer at Pax8. A futurist, Phylip spoke on st...

13 Maalis 202524min

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