601: The Couple Who Built a 9-FIGURE Brand While Working Full-Time Jobs | Natalie Holloway

601: The Couple Who Built a 9-FIGURE Brand While Working Full-Time Jobs | Natalie Holloway

Natalie Holloway turned a $5,000 side hustle into Bala — a globally recognized fitness brand worn by millions and backed by Mark Cuban and Maria Sharapova. In this interview, the Bala co-founder breaks down how she and her husband Max bootstrapped the brand from their garage to $20M+ in sales, weathered near-bankruptcy after the post-COVID crash, and rebuilt into a nine-figure company with 20+ products and collaborations with brands like Spanx and Pucci. From surviving massive layoffs to mastering profitability and rebuilding from the ground up, this is a raw, unfiltered look at what it takes to build, lose, and rebuild a modern fitness empire. What you’ll learn from this interview: • How Bala grew from a $5K side hustle to a nine-figure global brand • The story behind their $900K Shark Tank deal with Mark Cuban & Maria Sharapova • What really happened after the COVID fitness boom — and how they recovered • The leadership lessons from scaling a 30-person team down to 3 and back again • How to manage co-founding a company with your partner without burning out • The strategy behind Bala’s collaborations with Spanx and major lifestyle brands • How to protect your IP, handle copycats, and stay focused on innovation • Why Natalie is now mentoring founders and writing The Bala Playbook to share hard-won lessons By the end of this interview, you’ll walk away with a roadmap for building a resilient, profitable, and enduring brand — and the mindset to navigate every high and low along the journey. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠⁠https://your.omnisend.com/foundr⁠⁠ to get started. HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → ⁠⁠https://www.foundr.com/startdollartrial⁠⁠ PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → ⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠ → Already have a store? Apply here → ⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠ CONNECT WITH NATHAN CHAN Instagram → ⁠⁠https://www.instagram.com/nathanchan⁠⁠ LinkedIn → ⁠⁠https://www.linkedin.com/in/nathanhchan/⁠⁠ CONNECT WITH NATALIE HOLLOWAY Website → https://shopbala.com/ Instagram → https://www.instagram.com/natalieholloway/ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → ⁠⁠https://bit.ly/2uyvzdt⁠⁠ Website → ⁠⁠https://www.foundr.com⁠⁠ Instagram → ⁠⁠https://www.instagram.com/foundr/⁠⁠ Facebook → ⁠⁠https://www.facebook.com/foundr⁠⁠ Twitter → ⁠⁠https://www.twitter.com/foundr⁠⁠ LinkedIn → ⁠⁠https://www.linkedin.com/company/foundr/⁠⁠ Podcast → ⁠⁠https://www.foundr.com/podcast

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131: Running 4000+ People Events & Building a Fast Growth Media Company with Michael Stelzner of Social Media Examiner

131: Running 4000+ People Events & Building a Fast Growth Media Company with Michael Stelzner of Social Media Examiner

After being unceremoniously tossed out of the corporate world 20 years ago, Michael Stelzner took a chance and turned toward entrepreneurship. In the years that followed, Stelzner began building a rep...

15 Helmi 201754min

130: How to Start a Social Enterprise with Scott Harrison of charity: water

130: How to Start a Social Enterprise with Scott Harrison of charity: water

For the past 10 years, Scott Harrison has made charity his business, and he's managed to raise $250 million and bring clean drinking water in people in more than 24 countries since he began his nonpro...

8 Helmi 201736min

129: How Lootcrate Became the No.1 Fastest Growing Company in America with Matthew Arevalo

129: How Lootcrate Became the No.1 Fastest Growing Company in America with Matthew Arevalo

Many of us have been to one of those startup events where you're divided up into teams and have to whip up a company in the span of a weekend. You make great connections and have some fun, but typical...

1 Helmi 201754min

128: The Godfather of Blogging Shares How to Create Content People Love - Darren Rowse of Problogger

128: The Godfather of Blogging Shares How to Create Content People Love - Darren Rowse of Problogger

The internet marketing scene is not exactly known for being grounded and humble. It's often as bombastic and self-inflated as a hip-hop rap battle. That’s why it comes as such a surprise to find that ...

25 Tammi 201756min

127: The Psychological Triggers to Make Someone Buy with Sean D'Souza of Psychotactics

127: The Psychological Triggers to Make Someone Buy with Sean D'Souza of Psychotactics

If you're interesting in learning how to market more effectively and land more sales, a quick Google search will bring up thousands of results, each one promising that their specific tip will be the o...

22 Tammi 201745min

126: Learn How  Kamakshi Sivaramakrishnan Quit Her Job to Launch One of America's Fastest-Growing Businesses

126: Learn How Kamakshi Sivaramakrishnan Quit Her Job to Launch One of America's Fastest-Growing Businesses

There are many reasons people choose to become entrepreneurs. Some want to make money, others want the freedom of owning their own businesses, and some, like Kamakshi Sivaramakrishnan, want to make an...

18 Tammi 201746min

125: How to Build a Distributed Team for Fast Growth with Wade Foster of Zapier

125: How to Build a Distributed Team for Fast Growth with Wade Foster of Zapier

You can't talk about fast-growing SaaS (Software-as-a-Service) companies without mentioning Zapier. In about five years, they've amassed a customer base of over 1.5 million registered users, and grown...

11 Tammi 201739min

124: What it Takes to Grow Multiple 7 Figure Online Businesses with Sol Orwell

124: What it Takes to Grow Multiple 7 Figure Online Businesses with Sol Orwell

Over the past 20 years or so, the common understanding of what an "entrepreneur" is has undergone some massive changes. It used to be that an entrepreneur was someone who wore a proper suit, courted i...

4 Tammi 201746min

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