The Brand Builder's Playbook // Turning Brand Perception into Pricing Power with Sandeep Seth (Tapestry)
The CMO Podcast31 Loka 2025

The Brand Builder's Playbook // Turning Brand Perception into Pricing Power with Sandeep Seth (Tapestry)

The consumer sets the price. That simple truth reframes how we think about brand strength and its real business impact.

In the third episode of The Brand Builder’s Playbook, hosts Jim Stengel and Ryan Barker, along with guest co-host Cait Lamberton (Professor of Marketing at Wharton), unpack one of the most powerful—and often misunderstood—outcomes of strong brand building: pricing power.

Our guest this week is Sandeep Seth, Chief Growth Officer at Tapestry (parent company of Coach, Kate Spade, and Stuart Weitzman), who joins the conversation to share lessons from his decades at Procter & Gamble and his current work revitalizing iconic fashion brands. Together, they explore how differentiation, brand love, and consumer perception translate into a brand’s ability to command a premium.

From conjoint analysis to luxury pricing strategies, and from mass-market cosmetics to premium handbags, this episode dives into how pricing becomes both a signal and an outcome of brand strength. Listeners will walk away with fresh insights on how to connect strategy to pricing, reduce price sensitivity, and build long-term brand value.

True pricing power doesn’t come from spreadsheets—it comes from the trust and love consumers place in your brand.

---

Download this week’s worksheet:

Read about upcoming episode topics and guests here: https://bera.ai/podcast/

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jaksot(418)

Claire Bennett (IHG) | Hospitality In 2021 & Beyond

Claire Bennett (IHG) | Hospitality In 2021 & Beyond

Claire Bennett is the Global Chief Customer Officer at IHG Hotels and Resorts, a hospitality company with almost 6,000 hotels across nearly 100 countries. IHG owns several brands, including Holiday In...

17 Maalis 202152min

Omar Rodriguez Vila (Emory University) | Marketing is a Team Sport

Omar Rodriguez Vila (Emory University) | Marketing is a Team Sport

Omar Rodriguez Vila has a PhD in Marketing from the Goizueta Business School at Emory College where he currently teaches marketing. Omar is the second professional educator/lecturer on The CMO podcast...

10 Maalis 202154min

Deborah Wahl (GM) | The Importance of a Narrative

Deborah Wahl (GM) | The Importance of a Narrative

Deborah Wahl is the Global CMO at General Motors. Previously, Deborah has held the role of CMO at companies like McDonald's, Chrysler, and Lexus (just to name a few). Now, as the CMO of General Motors...

3 Maalis 202155min

Prosperity Through Purpose | TikTok

Prosperity Through Purpose | TikTok

In this episode of, Prosperity Through Purpose, Jim is taking a critical look at Ad Age's Marketer of 2020, TikTok! This social media platform is in more than 150 countries and has over 100 million ac...

1 Maalis 202140min

Scott Rosenberg (Roku) | The Future of TV & Advertising Panel

Scott Rosenberg (Roku) | The Future of TV & Advertising Panel

Today's two-part episode starts with an interview with Scott Rosenberg, the SVP and GM of platform business for Roku Inc., the popular streaming-video platform and device maker. In this role, Scott ov...

24 Helmi 20211h 6min

Esi Eggleston Bracey (Unilever) | What Do I Mean To You?

Esi Eggleston Bracey (Unilever) | What Do I Mean To You?

Esi Eggleston is the EVP & COO NA Beauty and Personal Care at Unilever, owner of brands such as Dove, Axe/Lynx, Clear, TRESemmé, and more. Before joining Unilever, Esi was at P&G for 25 years and as S...

17 Helmi 202155min

Superbowl LV Marketing Roundtable Discussion

Superbowl LV Marketing Roundtable Discussion

The biggest day in advertising just passed, and on this special episode of the CMO Podcast, we are recapping it. This episode was recorded in front of a virtual audience with marketing executives from...

10 Helmi 20211h 11min

Kelly Cook (David's Bridal) | Magical Moments

Kelly Cook (David's Bridal) | Magical Moments

Fun fact: 1 out of 3 wedding dresses in the US are sold by David's Bridal, making the company the market leader for wedding attire. This week on the podcast, we're chatting with Kelly Cook, the EVP of...

3 Helmi 20211h 4min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
rss-sisalto-kuntoon
ostan-asuntoja-podcast
rss-rahamania
rss-lahtijat
rss-startup-ministerio
rss-seuraava-potilas
rahapuhetta
hyva-paha-johtaminen
rss-karon-grilli
oppimisen-psykologia
sijoituspodi
lakicast
rss-bisnesta-bebeja
rss-yrittajan-mindset
rss-viisas-raha-podi
rss-porssipodi