How the “OpenAI of stem cell therapy” attracts partners without marketing

How the “OpenAI of stem cell therapy” attracts partners without marketing

Micha Breakstone, CEO of Somite.ai, discusses how a single article in Forbes helped Somite to raise $5 million without having to chase investors, why branding Somite as a TechBio, rather than a Biotech, has helped to reduce the perceived risk for investors, and why early-stage science companies should focus their marketing efforts on specific objectives, like securing funding, attracting talent, or establishing partnerships.

In this episode, you'll learn:

02:13 The vision behind Somite.ai
04:18 Timing and strategy for launching Somite.ai
06:45 TechBio vs. Biotech: Understanding the difference
08:59 Partnership models in AI and Biotech
09:58 Creating a digital twin of a human embryo
12:00 Communication strategies for investors
14:09 Leveraging your scientific founders
16:27 Navigating the biotech landscape
17:58 Marketing strategies in science
20:38 Operational excellence and strategy
23:23 Commercialization models in TechBio
23:46 Marketing advice for science startups
26:03 Book recommendations for science communicators

Notes and references:
- The article from Forbes: This Startup Wants To Be OpenAI Of Stem Cell Therapy, Targets $250B Market
- Book recommendation: The Song of the Cell by Siddhartha Mukherjee

To connect with Micha Breakstone:
- LinkedIn

- Somate.ai

To connect with Joachim Eeckhout, host of the podcast:
- LinkedIn
- Contact form

>>> Subscribe to The Science Marketer newsletter <<<

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(16)

How to build a scientific community that actually matters

How to build a scientific community that actually matters

In this episode of the Science Marketer podcast, Susanna Harris discusses the importance of building communities within the scientific field, sharing her journey with PhD Balance and how it evolved in...

20 Marras 202534min

What makes a killer life sciences website (and what most companies get wrong)

What makes a killer life sciences website (and what most companies get wrong)

In this conversation, Maurice Van Rotterdam discusses the unique challenges and strategies involved in designing websites for life sciences companies. He emphasizes the importance of understanding the...

21 Loka 202536min

Biotech rebranding done right: Lessons from a CEO who did it

Biotech rebranding done right: Lessons from a CEO who did it

In this episode of the Science Marketer Podcast, Heikki Lanckriet, CEO of 4basbio, discusses the challenges and strategies involved in rebranding a biotech company. He shares insights on the importanc...

23 Syys 202521min

From lab to Capitol Hill: How politics can make you a better science communicator

From lab to Capitol Hill: How politics can make you a better science communicator

In this episode, Sheeva Azma discusses her unique journey as the CEO of Fancy Comma LLC, where she merges science communication with political advocacy. She shares her experiences in political campaig...

9 Syys 202521min

How to build a better B2B newsletter for scientific companies

How to build a better B2B newsletter for scientific companies

In this episode of the Science Marketer Podcast, Anis Fahandej Sadi discusses the importance of newsletters in the biotech industry, sharing his journey from founding TLDR Biotech to exploring new con...

1 Heinä 202530min

Marketing in biotech: Where to begin and what to prioritize

Marketing in biotech: Where to begin and what to prioritize

In this episode, Teja Sirec, founder of Biotheia, shares her insights on building effective marketing teams in life sciences and biotech companies. She discusses the essential priorities for new marke...

6 Touko 202525min

How to communicate your way out of the biotech “Valley of Death”

How to communicate your way out of the biotech “Valley of Death”

In this episode, Thomas Averre, Managing Director of Tarleton Communications, discusses the critical communication strategies biotech startups must adopt to successfully navigate the fundraising lands...

1 Huhti 202532min

How a PhD student turned a side hustle into a thriving medical writing agency

How a PhD student turned a side hustle into a thriving medical writing agency

In this conversation, Dan Sheridan shares his journey from a PhD student to a successful freelance medical writer and agency owner. He discusses the importance of expertise over marketing, strategies ...

18 Maalis 202536min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
mimmit-sijoittaa
ostan-asuntoja-podcast
rss-rahapodi
rss-sami-miettinen-neuvottelija
pari-sanaa-lastensuojelusta
rss-porssipodi
rss-paasipodi
asuntoasiaa-paivakirjat
pomojen-suusta
raharesepti
rss-johtajatabut-aiheita-joista-ei-ole-tapana-puhua
rahapuhetta
rss-lahtijat
rss-h-asselmoilanen
rss-oivalluksia-rahasta-elamasta
rss-startup-ministerio
jahtaa-unelmiasi
rss-merja-mahkan-rahat