Business of Betting Podcast7 Marras 2025

E263 - Casey Hurbis from BetMGM

On this episode of the Business of Betting Podcast, Jeff Edelstein is joined by Casey Hurbis, Chief Marketing Officer of BetMGM, to talk about his path from automotive and mortgage marketing to leading one of the biggest brands in sports betting.

Hear them discuss: 01:00 – Casey’s career journey from Chrysler and Rocket Mortgage to the fast-paced world of gaming 03:00 – The surprising similarities between marketing cars, mortgages, and sportsbooks 05:00 – How BetMGM uses data-driven celebrity partnerships, from Jamie Foxx to Jon Hamm 08:00 – Building a brand rooted in entertainment, trust, and the MGM legacy 11:00 – Differentiating BetMGM in a crowded market through loyalty, experiences, and exclusives 14:00 – Why BetMGM aims to attract an “elevated player” and what “Make It Legendary” really means 17:00 – The growing crossover between sportsbook and iCasino players and how AI personalizes their journeys 22:00 – Marketing within tight regulations and embedding responsible gambling from the start 25:00 – How AI and rapid tech change are transforming marketing faster than ever before 29:00 – What the industry still gets wrong about brand-building and why long-term trust beats short-term promos

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--- This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry. Get your first month free: https://optimove.com/businessofbetting

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E262 - Francesco Borgosano from Huddle

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E261 - Daniel Zimmermann from Verse Picks

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E260 - Adam Robinson from American Bettor’s Voice

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E259 - Gadoon “Spanky” Kyrollos

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E258 - Adhi Rajaprabhakaran

On this episode of the Business of Betting Podcast, Jeff Edelstein is joined by Adhi Rajaprabhakaran, writer, and author of the Substack 50 Cent Dollars. Hear them discuss: 02:10 – Adhi’s background ...

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E257 - Jeff Edelstein from InGame

On this special episode of the Business of Betting Podcast, Jason Trost is joined by Jeff Edelstein, writer at InGame. After hosting 86 episodes, Jason signs off as the show’s host, passing the microp...

26 Syys 202528min

E256 - RJ Heller from BankRoll U

On this episode of the Business of Betting Podcast, Jason is joined by RJ Heller, Co-Founder at BankRoll U. Hear them discuss: 02:27 - What BankRoll U is and how it works 04:02 - How users at BankRo...

29 Elo 202526min

E255 - Keith Whyte from Safer Gambling Strategies

On this episode of the Business of Betting Podcast, Jason is joined by Keith Whyte, Founder & President at Safer Gambling Strategies LLC. Hear them discuss: 01:24 - How Keith got into the space of p...

25 Heinä 202536min

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