#614: Stix: el punto de las grandes marcas
Let's Talk Loyalty13 Marras 2024

#614: Stix: el punto de las grandes marcas

This episode of Let's Talk Loyalty is in Spanish.

En el episodio de Let’s Talk Loyalty en Español tenemos a Eduardo Leonidas quien es Founder y CEO de Stix es el programa de lealtad con un modelo de coalición basado en Brasil que integra a grandes cadenas de retail como Pao de Azúcar, Extra, Droga Raia, Drogasil, Shell, C&A, Sodimac, entre otros. El programa fue fundado en 2020. Anteriormente a Stix, Eduardo fue director de estrategia del grupo Pao de Azucar y previo fue Vicepresidente de desarrollo corporativo en Grupo Casino.

Trabajó más de 10 años en JP Morgan. Eduardo es un apasionado de la lealtad y en el episodio de hoy nos comparte su visión de esta, así como los fundamentos para que un programa de coalición sea éxitoso y los principales desafíos de liderar una empresa de lealtad.

Hosted by Alex Saul

Show Notes:-

1) Stix

2) Eduardo Leonidas

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Jaksot(786)

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