Let's Talk Loyalty14 Marras 2024

#615: Accor Plus - The Subscription Loyalty Proposition Leading the Global Hotel Industry

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

Today we are meeting perhaps the leading hotel travel subscription programme in the world, from the Accor Group in the Asia Pacific region.

Many listeners will be familiar with Accor, the global hotel group that now offers 45 hotel brands and a total of 5,600 properties around the world from smart economy hotels, all the way up to luxury five-star palaces, exquisite residences and full-service resorts.

Many loyalty professionals will also know ACCOR’s fee-free loyalty programme called ALL which we have featured previously on the show.

Accor Plus is another proposition entirely. It's a fee-based proposition designed to appeal to savvy travellers who prioritise exceptional value and exclusive experiences.

Our guest is Renae Trimble, CEO of Accor Plus, who joins us to share the latest updates from this unique paid element of the Accor global proposition as it celebrates its 30th birthday.

The program now boasts more than 450,000 members, so we are delighted to share this unique subscription program and hear how they’ve managed to achieve such incredible success, all the way from its humble beginnings to today's incredible proposition as a unique loyalty business in the hospitality category.

Show notes:

1) Accor Plus

2) Renae Trimble

3) LTL: #163: Accor's Live Limitless Programme Focuses on Passion and Partnerships

4) LTL: #359: Live Limitless with ALL from Accor - Industry Leading Loyalty Insights from Mehdi Hemici

5) LTL: #557: Accor Live Limitless: Emotional Connections and Memorable Experiences

6) Watch the full video interview for free at www.CapillaryTechnologies.com

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