#647:Loyalty in the Age of the Emotional Consumer – Insights from Kate Wheaton, Ogilvy One
Let's Talk Loyalty27 Helmi 2025

#647:Loyalty in the Age of the Emotional Consumer – Insights from Kate Wheaton, Ogilvy One

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

--------------------------------

In this episode Charlie Hills interviews Kate Wheaton, the Head of Strategy for Ogilvy One. Through her long career, Kate has worked on some of the UK’s most effective and loved loyalty programmes for brands such as Sainsbury’s, Tesco, Boots, Vodafone, British Airways, Waterstones and Pets at Home. She enjoys the combination of strategic rigour and creativity that modern loyalty demands to be successful.

Today we will be learning about her favourite book and loyalty programmes, highlights and key learnings from the programmes she has worked on and all about the new loyalty white paper from Ogilvy One “Loyalty in the Age of the Emotional Consumer”.

Hosted by Charlie Hills

Show Notes :

  1. Kate Wheaton
  2. Ogilvy One
  3. Oglivy - Ideas - Loyalty -Age- Emotional Consumer
  4. European Loyalty Whitepaper
  5. Mando-Connect
  6. The Power of Moments: Why Certain Experiences Have Extraordinary Impact

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