Why Most B2B Data Is Useless and What To Do Instead

👉 Full Show Notes https://www.microsoftinnovationpodcast.com/756 AI is transforming how businesses use data, but most are still stuck with outdated models. In this episode, Brian Perks shares how to unlock high-impact insights by shifting from fragmented data to identity-driven ecosystems. Learn how to optimise your ideal customer profile, reduce waste, and build scalable, AI-powered sales strategies. 🎙️ What you’ll learn How to eliminate low-value data and focus on high-co...