RevOps Lab10 Marras 2025

#100 AI in GTM: Now & Next – Janis Zech on “State of the AI Union” - with Laura Fu, Head of Revenue Operations & Strategy at DevRev

This week, something different: Janis joins Laura Fu, Co-Host of State of the AI Union, to talk about the intersection of AI, GTM, and RevOps. Together, they explore how AI is transforming revenue execution—from pipeline generation to forecasting and customer experience—and what leaders should focus on today to stay ahead.

We cover:

• How AI is reshaping GTM and RevOps fundamentals

• The shift from reactive reporting to predictive revenue intelligence

• Why RevOps sits at the center of AI adoption

• Where AI can automate repetitive GTM workflows today

• How human judgment and machine insights should work together

• Real examples of AI-augmented pipeline and forecast processes

• What leaders can do now to prepare their teams for AI-first operations

Listen to “State of the AI Union” with Laura Fu:https://open.spotify.com/show/17tYS2pWZY6LEwI70hw5CF

Laura Fu on LinkedIn: https://www.linkedin.com/in/laurazfu/

Weflow: getweflow.com

RevOps Chat Community: getweflow.com/community

RevOps Resources: getweflow.com/revops

Janis on LinkedIn: https://www.linkedin.com/in/janiszech

Philipp on LinkedIn: https://www.linkedin.com/in/philippstelzer

Chapters:

(00:00:00) Meet Janis & Laura

(00:01:40) Navigating the GTM & AI Intersection

(00:07:04) Leveraging AI Across the Revenue Cycle

(00:12:13) Automating Forecasting & Deal Hygiene

(00:19:40) How AI Will Change RevOps in the Next 3 Years

(00:25:00) Leadership, Mindset & Adoption Challenges

(00:29:10) The Future of AI-Driven GTM

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#5 The Intent-Based Revenue Operations Framework | Darren Fay, Founder RevOps Roundtable & Peak RevOps

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21 Marras 202335min

#4 How RevOps can create alignment in your revenue org | Natalie Furness, Founder and CRO of RevOps Automated

A deep dive with Natalie Furness on everything you need to build a functional RevOps org for aligning marketing, sales, and success to strengthen the Go-To-Market motion. What you’ll learn in this epi...

14 Marras 202332min

#3 Demonstrate value by enabling revenue growth – Nicholas Gollop, RevOps Advisor at RevOps On-Demand

Nicholas Gollop talks about building a RevOps function from scratch, how to create value for the organization, and why both strategic and tactical work is needed to succeed.What you’ll learn in this e...

7 Marras 202333min

#2 Drive sales productivity with simplification & automation - Guy Clark, Director of RevOps at Cornerstone OnDemand

Guy Clark talks about the importance of simple dashboards with relevant metrics for RevOps success. He stresses the importance of understanding the needs of the team and getting the data and processe...

3 Marras 202329min

#1 Building, growing, and managing RevOps at unicorn Forto with Alexander P. Müller

Alexander Müller talks about his experience as the founder of Revenue Enablement and his role as the VP of RevOps at unicorn Forto. What you’ll learn in this episode: How to build a RevOps team from...

1 Marras 202336min

RevOps Lab Trailer

Welcome to the RevOps Lab - a podcast exploring the art & science of RevOps. Every week, Philipp & Janis host RevOps professionals to discuss best practices and lessons learnt building scalable revenu...

1 Marras 20232min