RevOps Lab10 Marras 2025

#100 AI in GTM: Now & Next – Janis Zech on “State of the AI Union” - with Laura Fu, Head of Revenue Operations & Strategy at DevRev

This week, something different: Janis joins Laura Fu, Co-Host of State of the AI Union, to talk about the intersection of AI, GTM, and RevOps. Together, they explore how AI is transforming revenue execution—from pipeline generation to forecasting and customer experience—and what leaders should focus on today to stay ahead.

We cover:

• How AI is reshaping GTM and RevOps fundamentals

• The shift from reactive reporting to predictive revenue intelligence

• Why RevOps sits at the center of AI adoption

• Where AI can automate repetitive GTM workflows today

• How human judgment and machine insights should work together

• Real examples of AI-augmented pipeline and forecast processes

• What leaders can do now to prepare their teams for AI-first operations

Listen to “State of the AI Union” with Laura Fu:https://open.spotify.com/show/17tYS2pWZY6LEwI70hw5CF

Laura Fu on LinkedIn: https://www.linkedin.com/in/laurazfu/

Weflow: getweflow.com

RevOps Chat Community: getweflow.com/community

RevOps Resources: getweflow.com/revops

Janis on LinkedIn: https://www.linkedin.com/in/janiszech

Philipp on LinkedIn: https://www.linkedin.com/in/philippstelzer

Chapters:

(00:00:00) Meet Janis & Laura

(00:01:40) Navigating the GTM & AI Intersection

(00:07:04) Leveraging AI Across the Revenue Cycle

(00:12:13) Automating Forecasting & Deal Hygiene

(00:19:40) How AI Will Change RevOps in the Next 3 Years

(00:25:00) Leadership, Mindset & Adoption Challenges

(00:29:10) The Future of AI-Driven GTM

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Jaksot(119)

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20 Loka 202542min

#97 AI-First RevOps: Achieving Autonomous Operations – with Tessa Whittaker, VP RevOps at ZoomInfo

Tessa Whittaker, VP of Revenue Operations at ZoomInfo, joins Janis Zech to discuss the critical challenge of shifting to an AI-First mindset within the RevOps function. Many leaders feel pressure due ...

13 Loka 202548min

#96 Automating CRM data entry with AI - with Mallory Lee, VP RevOps at PhoneBurner

Mallory Lee, VP of RevOps at PhoneBurner, returns to the show to talk about one of the most painful but critical topics in sales: CRM hygiene. From missed updates and bloated pipelines to forecasting ...

22 Syys 202540min

#95 Annual vs. Continuous Planning – with Laura Cross , VP at Forrester

In this episode:Laura Cross, VP and Principal Analyst at Forrester, joins Janis and Philipp to unpack the shift from annual to continuous planning. Laura shares why static, one-and-done plans don’t wo...

15 Syys 202536min

🎙️ Special Announcement: The RevOps Slack Community Is Live!

In this quick special episode (under 3 minutes!), Janis and Philipp announce something big:👉 Together with 50 RevOps leaders from around the world, we’re launching a free Slack community exclusively ...

10 Syys 20252min