Meet Emily Wood, 2025's Breakout Makeup Artist and Instagram’s Scribbling "Face Decorator"

Meet Emily Wood, 2025's Breakout Makeup Artist and Instagram’s Scribbling "Face Decorator"

Emily Wood is the answer to, “What comes next after clean beauty?” The makeup artist’s viral, on-the-go, freestyle bold makeup videos (no mirror required!) that you simply can’t scroll past.


The UK-born artist is undoubtedly a creative force to watch in 2026 and beyond (ELLE UK just anointed Emily as one of the game-changing women changing the industry) and her editorial work has been featured in Grazia and British Vogue. Brands are taking note too: she’s collaborated with 19/99 Beauty, Glow Recipe and Cult Beauty.


In this episode Emily opens up about:

  • How being neurodiverse has been the key to Emily intuitive makeup technique, and self-regulation
  • How she gets her “scribble” and “smear” techniques to look good on the move
  • How to experiment with colour in a way that will work for you
  • Why she’s saying no to “butter girl” fall
  • The dream makeup artist she’d love to collab with – and will we ever see her develop her own line?
  • How her emotional support eyelash curler (for real) has helped her through her struggles with PTSD and anxiety
  • Plus, Emily shares what it’s been like to watch her sister’s (Aimee Lou Wood) star rise – and does she ever do *her* makeup for the red carpet?

Get social with us and let us know what you think of the episode! Find us on Instagram, Tiktok,X, Threads. Join our private Facebook group. Or give us a call and leave us a voicemail at 1-844-227-0302. Sign up for our Substack here

For any products or links mentioned in this episode, check out our website: https://breakingbeautypodcast.com/episode-recaps/

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Hosts: Carlene Higgins and Jill Dunn

Theme song, used with permission: Cherry Bomb by Saya


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