Ep. 2529 Next-Gen Italian Wine Producers with Giovanna Bagnasco of Agricola Brandini | Masterclass US Wine Market

Welcome to Episode 2529 of the Italian Wine Podcast. In this episode, Juliana Colangelo meets Giovanna Bagnasco of the Agricola Brandini winery in Piedmont for a wide-ranging conversation about the estate’s evolution from its family history and conversion to organic farming, to the creative choices behind their labels, their approach to the US market, strategic partnerships, and the rise of Italy’s next generation of women in wine. Key Takeaways: A new generation of winegrowers: how young leaders like Giovanna are shaping the future of Piedmont. Entering the US wine market: what matters most from a producer’s point of view. Adapting to new consumers: trends, expectations, and how wineries can connect with the next generation of wine drinkers. More about the guest: Agricola Brandini is known for its organic Barolo and Piedmont wines, produced with a deep respect for tradition and the environment. The winery is known for its high-quality, terroir-driven wines, which are a result of its certified organic farming practices, the use of native grape varieties, and the direct supervision of every stage of production. It is a relatively young winery, but has quickly become a respected name in the Langhe region, also gaining recognition for their hospitality with the addition of the Coltivare Agri-Relais. In 2018, 19-year-old Giovanna Bagnasco took over the family-owned winery with her sister Serena and they have been running it ever since. Connect: Website: https://www.agricolabrandini.it/en/ Instagram: https://www.instagram.com/agricolabrandini/ More about the host: Juliana Colangelo is a leading communications and marketing professional for the beverage alcohol industry. Currently, Juliana is a Senior Brand Manager at Frederick Wildman, where she is focused on building their Italian wine portfolio. Prior to that, she led the California Division as a Vice President at Colangelo & Partners, the leading wine and spirits communications agency in the U.S. for over 10 years. During her tenure at C&P, Juliana led the development of the California office, growing the agency’s domestic presence to a dedicated office of 15 people with representation of leading wine companies such as Jackson Family Wines, Far Niente, Charles Krug Winery, Foley Family Wines and more. Juliana has completed her WSET Level 3 and her eMBA in Wine Business with Sonoma State University. In 2021, Juliana was named one of PR News’ Top Women in PR in the “Rising Stars” category. In 2022, Juliana became a Vinitaly International Academy Italian Wine Ambassador. Connect: Instagram: https://www.instagram.com/julezcolang/ Facebook: https://www.facebook.com/jules.colangelo/ Twitter: https://x.com/JulezColang LinkedIn: https://www.linkedin.com/in/juliana-colangelo-mba-04345539/ _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram: https://www.instagram.com/italianwinepodcast/ Facebook: https://www.facebook.com/ItalianWinePodcast Twitter: https://www.twitter.com/itawinepodcast Tiktok: https://www.tiktok.com/@mammajumboshrimp LinkedIn: https://www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here: https://www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!