Ty Haney on Leaving Outdoor Voices, Returning, and Launching TYB: A Masterclass in Community-Led Growth and Brand Loyalty

On today’s episode, I’m sitting down with entrepreneur and Outdoor Voices founder, Ty Haney, to unpack her unconventional path from Boulder athlete to building one of the most influential activewear brands of the last decade. Ty shares how her early frustration with performance-only athletic wear sparked the idea for Outdoor Voices, the scrappy early days of community events and recreational movement, and what it was really like scaling the business to $100M as a first-time founder. We dive into the realities of fast growth—from hiring the right people to navigating growing pains—as well as the emotional complexity of leaving the company she built and later returning under new constraints. Ty also opens up about launching TYB, her community-commerce platform now powering loyalty for 250 brands, how she balances running multiple ventures, and the one thing she refuses to compromise on no matter what: excellent product. Insightful, candid, and packed with lessons on community-led growth, founder resilience, and staying immersed in your craft, this conversation is a must-listen for anyone building a brand, leading a team, or redefining what it means to “try your best.” Enjoy!

To connect with Tyler Haney on Instagram, click HERE.

To check out TyB on Instagram, click HERE.

To check out Outdoor Voices, click HERE.

To check out Joggy Energy, click HERE.

To connect with Siff on Instagram, click HERE.

To connect with Siff on Tiktok, click HERE.

To learn more about Arrae, click HERE.

To check out Siff’s LTK, click HERE.

To check out Siff’s Amazon StoreFront, click HERE.

This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.

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