[RIA4] Rebuilding the marketing tech stack for what's next with Ometria's CEO Ivan Mazour and CSO Djalal Lougouev
OFFBounds Retail23 Loka 2025

[RIA4] Rebuilding the marketing tech stack for what's next with Ometria's CEO Ivan Mazour and CSO Djalal Lougouev

In this episode of Retail Intelligence in Action, host Ron Thurston sits down with Ometria co-founders Djalal Lougouev and Ivan Mazur to explore how AI is redefining the future of retail marketing. Together, they discuss the realities of implementing AI within legacy systems, the transition from channel-based to customer-based marketing, and why data architecture is becoming just as critical as creative strategy. Through honest insights and practical examples, they reveal what it truly takes for modern CMOs to lead in an era where intelligence and innovation shape every customer interaction.

👉🏼Trusted by leading retailers like Foot Locker, Sephora, and Steve Madden, Ometria helps retailers create experiences their customers love. Find out more at ometria.com

🎧 Loved this episode? Discover more from the world of Retail Intelligence in Action here: http://ometria.com/retail-intelligence-in-action-podcast

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Jaksot(129)

123. 7-Eleven Singapore's Managing Director, Anushree Khosla: "We don't just want to be a convenience store. We want to be a place of discovery."

123. 7-Eleven Singapore's Managing Director, Anushree Khosla: "We don't just want to be a convenience store. We want to be a place of discovery."

Convenience retail is evolving beyond speed and accessibility. In this episode of OFFBounds, Paula Macaggi sits down with Anushree Khosla, Managing Director of 7-Eleven Singapore, to explore how one o...

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122. Warehouse Group's Head of Strategy and Media: "The future of retail media is audience-first, not retailer-first."

122. Warehouse Group's Head of Strategy and Media: "The future of retail media is audience-first, not retailer-first."

Recorded at NRF APAC in Singapore, Paula Macaggi sits down with Alex Lawson, Head of Strategy & Media at The Warehouse Group, one of the largest retailers in New Zealand, operating more than 160 store...

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121. OnTheList's CEO, Delphine Dultzin: "Even with AI, you can never predict 100% what customers will want."

121. OnTheList's CEO, Delphine Dultzin: "Even with AI, you can never predict 100% what customers will want."

In this episode of OFFBounds, Paula Macaggi goes to Singapore for NRF APAC 2026 and sits down with Delphine Dultzin, CEO and Co-Founder of OnTheList, to explore a retail challenge that rarely gets dis...

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120. Larroudé's CEO, Ricardo Larroudé: "The best person to program the company they have a vision for is the CEO."

120. Larroudé's CEO, Ricardo Larroudé: "The best person to program the company they have a vision for is the CEO."

This episode was brought to you by RayonRetail design teams use Rayon to create store layouts, documentation, standards, and presentations in one collaborative platform. By combining design tools and ...

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119. Brandon Rael's Insights on Agentic Commerce

119. Brandon Rael's Insights on Agentic Commerce

When ChatGPT launched, most retailers focused on chatbots and customer service. Today, the conversation is much bigger. AI agents are beginning to influence how consumers discover products, compare op...

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118. Retail Trends 2026

118. Retail Trends 2026

Retail is entering a new era where technology is becoming invisible and human connection is becoming more valuable than ever. In this solo episode of OFFBounds, Paula Macaggi breaks down five major tr...

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117. We Turned OFFBounds Into an AI-Powered Newsroom

117. We Turned OFFBounds Into an AI-Powered Newsroom

Check our new website: OFFBounds.tvWhat does a media company built for the AI era actually look like? In this special solo episode of OFFBounds, Paula Macaggi shares how OFFBounds evolved from a retai...

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116. American Golf's CEO, Nigel Oddy: “Be clear on the vision. Keep it simple.”

116. American Golf's CEO, Nigel Oddy: “Be clear on the vision. Keep it simple.”

In this episode of OFFBounds, Paula Macaggi sits down with Nigel Oddy, CEO of American Golf, to unpack what it really takes to turn around a retail business. With more than four decades in the industr...

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