Ozempic Wars | The Hundred-Year Duel | 1
Business Wars19 Marras 2025

Ozempic Wars | The Hundred-Year Duel | 1

When pharmaceutical giant Novo Nordisk developed a new medication for type 2 diabetes, they noticed that a welcome side effect was a small amount of weight loss. They had no idea that their new diabetes medication was about to become a multibillion-dollar weight loss drug. But they had no sooner launched this game-changing drug, then competitors swooped in to knock Novo Nordisk off its throne.

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Denim Wars | Lord of the Flies | 5

Denim Wars | Lord of the Flies | 5

It's the '80s and Levi's is far out in front in the battle for denim dominance. But Lee owner V.F. Corporation isn't giving up. It's about to make a major move that will pile the pressure on Levi's an...

16 Marras 202024min

Denim Wars | From Freak to Chic | 4

Denim Wars | From Freak to Chic | 4

It's the late '60s and Levi's is seeking to stay on trend by tuning into the flower-power movement taking over San Francisco. But keeping up with the ever-shifting tides of fashion is harder than it l...

11 Marras 202024min

Denim Wars | Storming the Castle | 3

Denim Wars | Storming the Castle | 3

It's the 1950s and young Americans are idolizing the new wave of Hollywood rebels and horrifying their parents by wearing jeans. But as these post-war renegades take denim duds out of the workplace, t...

9 Marras 202023min

Denim Wars | Old Western Blues | 2

Denim Wars | Old Western Blues | 2

It's the mid-1800s and a young wholesaler called Levi Strauss is looking to cash in on the California Gold Rush.But when a wandering tailor approaches Strauss with a revolutionary idea, his business t...

4 Marras 202023min

Denim Wars | Cowboys & Indigos | 1

Denim Wars | Cowboys & Indigos | 1

It's the 1930s and Californian jeans maker Levi Strauss & Co. is struggling. The Great Depression is destroying jobs and killing demand for its denim workwear.So when a craze for the Old West boosts d...

2 Marras 202022min

Pandemic Economy: Best of Business Wars Daily   | 8

Pandemic Economy: Best of Business Wars Daily | 8

COVID-19 has flipped the economy on its head. But the pandemic’s new normal has also created new opportunities. Against all odds, some businesses are actually thriving -- and we’re not just talking ab...

28 Loka 202024min

Gallo: Godfathers Of Wine | The Gallo Family Today | 7

Gallo: Godfathers Of Wine | The Gallo Family Today | 7

When Ernest and Joseph Gallo died in 2007, decades after their brother Julio, it put an end to a family saga that had stretched for the better part of a century. But the company the brothers founded i...

26 Loka 202031min

Gallo: Godfathers of Wine | Wine is Thicker Than Blood | 6

Gallo: Godfathers of Wine | Wine is Thicker Than Blood | 6

It’s the 1980’s and Gallo rockets to the top of the new lucrative wine cooler market with a brilliant ad campaign for its Bartles and Jaymes brand. But long held resentments, buried secrets and lurkin...

21 Loka 202026min

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