229. Becoming uncomparable: Why your niche is your superpower

229. Becoming uncomparable: Why your niche is your superpower

One of the biggest challenges for authors, business owners, and anyone building a brand is leaning into their niche. In this episode, I sit down with Kristen Luke, president of Kaleido Creative Studio and Amazon best-selling author of Uncomparable: The Financial Advisor’s Guide to Standing Out Through Niche Marketing, to unpack exactly how focusing on the right audience can transform your marketing and your business.

Kristen shares her practical framework for helping professionals define their niche, craft their message, and position themselves so they’re truly “uncomparable.” From identifying profitable audiences, leveraging your expertise, and building meaningful networks to using your book as a marketing powerhouse, Kristen walks us through every step of making your marketing focused, effective, and authentically you.

We also dive into why a quarterly, agile approach to strategy beats the traditional annual plan and how writing a book can supercharge your business, even before it’s published. If you’ve been struggling to stand out in a noisy world, this conversation is packed with clarity, inspiration, and actionable steps to help you attract the clients and opportunities that are truly meant for you.

Tune in to learn how to stop appealing to everybody and start serving the people who matter the most.

Learn more about Kristen:

Book recommendation:

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To submit a question, email hello@stacyennis.com or visit stacyennis.com/contact and fill out the form on the page.

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204. Solo: Slowing down to level up

204. Solo: Slowing down to level up

In this episode, I’m sharing a quick update on what’s been going on with the business and life, and what you can expect over the next couple of months. We’re officially pressing pause for a summer bre...

23 Heinä 202517min

203. Book Tip | How long does it take to write and publish a nonfiction book?

203. Book Tip | How long does it take to write and publish a nonfiction book?

In this episode, I’m walking you through a realistic book publishing timeline—from first idea to finished book launch.Whether you’re planning to self-publish or go hybrid, this guide will help you und...

17 Heinä 202515min

202. What does money mean to you? Financial planning with purpose

202. What does money mean to you? Financial planning with purpose

This week’s guest boldly approaches a topic that is often taboo in many families and cultures. Abbe Large, a managing director at Lenox Advisors, discusses how shame and silence often pervade conversa...

16 Heinä 202552min

201. Book Tip | The reason you’re struggling with writer’s block

201. Book Tip | The reason you’re struggling with writer’s block

Ever feel stuck? Unmotivated? Distracted? You’re not broken—you’re just human. And more often than not, the issue isn’t your creativity or drive. It’s your habits.  In this video, I’m sharing how I he...

10 Heinä 202516min

200. Flipping the mic, an interview with Stacy Ennis

200. Flipping the mic, an interview with Stacy Ennis

This episode is extra special—because I’m not the one doing the interviewing.To celebrate 200 episodes of Beyond Better, we’re flipping the script! My amazing podcast producer, Rita, is stepping into ...

9 Heinä 202538min

199. Book Tip | How to turn your expertise, idea, or story into a successful book

199. Book Tip | How to turn your expertise, idea, or story into a successful book

If you've ever thought, "I should write a book someday," this video is for you.In it, I walk you through the six key steps to turn your expertise, idea, or story into a book that truly makes an impact...

4 Heinä 20259min

198. Rethinking marketing and redesigning life

198. Rethinking marketing and redesigning life

What happens when you lose everything—your business, your home, your sense of direction? For Peter Murphy Lewis, aka, Strategic Pete, it was the start of something deeper: a reimagined life and busine...

2 Heinä 202547min

197. Creating a Life and Brand that Nourish, with Madison Wetherill

197. Creating a Life and Brand that Nourish, with Madison Wetherill

In this episode, I’m joined by Madison Wetherill, the creative force behind Cook at Home Mom and a true champion of realistic, wholesome living. A former self-proclaimed picky eater turned food blogge...

25 Kesä 202550min

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