Beyond Better with Stacy Ennis19 Marras 2025

229. Becoming uncomparable: Why your niche is your superpower

One of the biggest challenges for authors, business owners, and anyone building a brand is leaning into their niche. In this episode, I sit down with Kristen Luke, president of Kaleido Creative Studio and Amazon best-selling author of Uncomparable: The Financial Advisor’s Guide to Standing Out Through Niche Marketing, to unpack exactly how focusing on the right audience can transform your marketing and your business.

Kristen shares her practical framework for helping professionals define their niche, craft their message, and position themselves so they’re truly “uncomparable.” From identifying profitable audiences, leveraging your expertise, and building meaningful networks to using your book as a marketing powerhouse, Kristen walks us through every step of making your marketing focused, effective, and authentically you.

We also dive into why a quarterly, agile approach to strategy beats the traditional annual plan and how writing a book can supercharge your business, even before it’s published. If you’ve been struggling to stand out in a noisy world, this conversation is packed with clarity, inspiration, and actionable steps to help you attract the clients and opportunities that are truly meant for you.

Tune in to learn how to stop appealing to everybody and start serving the people who matter the most.

Learn more about Kristen:

Book recommendation:

Deep Work: Rules for Focused Success in a Distracted World, by Cal Newport

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To submit a question, email hello@stacyennis.com or visit stacyennis.com/contact and fill out the form on the page.

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262. The author’s guide to a brand photoshoot

Your brand matters—because it’s how you show up for your clients, the spaces you want to be in, the people you want to be with. Quality photos are an asset for your business, especially if it’s an onl...

23 Heinä 47min

261. The business of being a writer, with Jane Friedman

Many of you dream of making a living as a writer. Well, today’s episode features just the guest you need to learn from. Jane Friedman has spent many years in the publishing industry and knows a thing ...

15 Heinä 55min

260. Finding your voice, with Adassa from Encanto

Today’s episode features a very special guest, Hadassa Candiani, known professionally as Adassa, whom you may recognize as the voice of Dolores Madrigal in Disney’s Encanto. In this vulnerable convers...

9 Heinä 52min

259. How to leverage your IP to scale, with Pamela Slim

In today’s episode, I get to talk with Pamela Slim, an expert for experts, who helps business owners leverage their IP to scale. Of course, you know that a book lives in that scale strategy, so we'll ...

1 Heinä 48min

258. The human side of publishing, with Emma Lowe of the London Book Fair

Everyone in publishing has their own love story with books, and today we get to hear from Emma Lowe, director of the London Book Fair (LBF). Emma and I will be discussing the importance of humanity an...

24 Kesä 38min

257. How to write a strong outline (and why you need one)

You are ready to start writing—your desk is ready with pens and highlighters and sticky notes. You’ve cleared your schedule and everyone knows not to disturb you. Where do you start? It feels good to ...

17 Kesä 8min

256. How to write, create, and sell beyond the algorithm

A big part of my personal life is whole foods, which is a foundational part of how our family operates. My husband prepares every meal from scratch—from homemade sourdough to scratch sauces to kombuch...

10 Kesä 45min

255. Ask Stacy | How should I use storytelling in my nonfiction book?

If you followed me for very long, you know that storytelling is a big part of my nonfiction work. Stories change a dry, boring, put-this-book-down read to an engaging, transformative experience for th...

3 Kesä 10min