229. Becoming uncomparable: Why your niche is your superpower

229. Becoming uncomparable: Why your niche is your superpower

One of the biggest challenges for authors, business owners, and anyone building a brand is leaning into their niche. In this episode, I sit down with Kristen Luke, president of Kaleido Creative Studio and Amazon best-selling author of Uncomparable: The Financial Advisor’s Guide to Standing Out Through Niche Marketing, to unpack exactly how focusing on the right audience can transform your marketing and your business.

Kristen shares her practical framework for helping professionals define their niche, craft their message, and position themselves so they’re truly “uncomparable.” From identifying profitable audiences, leveraging your expertise, and building meaningful networks to using your book as a marketing powerhouse, Kristen walks us through every step of making your marketing focused, effective, and authentically you.

We also dive into why a quarterly, agile approach to strategy beats the traditional annual plan and how writing a book can supercharge your business, even before it’s published. If you’ve been struggling to stand out in a noisy world, this conversation is packed with clarity, inspiration, and actionable steps to help you attract the clients and opportunities that are truly meant for you.

Tune in to learn how to stop appealing to everybody and start serving the people who matter the most.

Learn more about Kristen:

Book recommendation:

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To submit a question, email hello@stacyennis.com or visit stacyennis.com/contact and fill out the form on the page.

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220. Author panel | BTS on how these authors did it

220. Author panel | BTS on how these authors did it

Have you ever dreamed of writing a book—but felt unsure where to start or how to actually make it happen? In this special episode of Beyond Better, originally recorded as a live on LinkedIn, I sit dow...

8 Loka 20251h 2min

219. Turning 40 with purpose

219. Turning 40 with purpose

This week, I’m celebrating a big milestone—my 40th birthday.I’ve been reflecting deeply on what this new decade means for me: my family, my career, and how I want to move through the world. In this ep...

1 Loka 202523min

218. Book Tip | Am I ready to write a book?

218. Book Tip | Am I ready to write a book?

Are you really ready to write a book? In this episode, I’ll guide you through the key factors to consider before starting your author journey, from timing and emotional readiness to the practical real...

25 Syys 20255min

217. From the corporate world to a life of freedom in Greece

217. From the corporate world to a life of freedom in Greece

After a decade in corporate leadership, Marissa Rodriguez made a bold choice: She left the traditional path behind and embraced freedom, building a career that’s helped clients generate over $100 mill...

24 Syys 202547min

216. Book Tip | Are you cut out to write a book?

216. Book Tip | Are you cut out to write a book?

Are you staring at that blank page wondering if you’re really cut out to write a book?I'm a bestselling author, book coach, and someone who used to wrestle with those exact doubts. What if I told you ...

18 Syys 20255min

215. Building Shoppable While Shaping a Choiceful Life

215. Building Shoppable While Shaping a Choiceful Life

What does it really take to step into entrepreneurship—and build a life rooted in freedom and choice along the way? In this episode of Beyond Better, I sit down with Heather Udo, founder and CEO of Sh...

17 Syys 202548min

214. Book Tip | 3 Rules to Turn Your Big Idea into a Best-Selling Book

214. Book Tip | 3 Rules to Turn Your Big Idea into a Best-Selling Book

You’ve got a big idea—a message you know the world needs to hear. But how do you take that idea and actually turn it into a best-selling book?In this episode, I share the three rules every impactful a...

11 Syys 20257min

213. Solo: Portugal, book coaching, and a new decade ahead

213. Solo: Portugal, book coaching, and a new decade ahead

In this week’s solo episode, I’m freshly back from vacation, feeling recharged, and excited to share some reflections with you. In this episode, I pull back the curtain on what it looks like to scale ...

10 Syys 202525min

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