229. Becoming uncomparable: Why your niche is your superpower

229. Becoming uncomparable: Why your niche is your superpower

One of the biggest challenges for authors, business owners, and anyone building a brand is leaning into their niche. In this episode, I sit down with Kristen Luke, president of Kaleido Creative Studio and Amazon best-selling author of Uncomparable: The Financial Advisor’s Guide to Standing Out Through Niche Marketing, to unpack exactly how focusing on the right audience can transform your marketing and your business.

Kristen shares her practical framework for helping professionals define their niche, craft their message, and position themselves so they’re truly “uncomparable.” From identifying profitable audiences, leveraging your expertise, and building meaningful networks to using your book as a marketing powerhouse, Kristen walks us through every step of making your marketing focused, effective, and authentically you.

We also dive into why a quarterly, agile approach to strategy beats the traditional annual plan and how writing a book can supercharge your business, even before it’s published. If you’ve been struggling to stand out in a noisy world, this conversation is packed with clarity, inspiration, and actionable steps to help you attract the clients and opportunities that are truly meant for you.

Tune in to learn how to stop appealing to everybody and start serving the people who matter the most.

Learn more about Kristen:

Book recommendation:

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To submit a question, email hello@stacyennis.com or visit stacyennis.com/contact and fill out the form on the page.

Jaksot(247)

228. Book Tip | Do I need to to be a good writer to work with a book coach?

228. Book Tip | Do I need to to be a good writer to work with a book coach?

So many aspiring authors wonder if they need to be good writers before hiring a book coach. In today’s episode we will break down the truth: great books aren’t born from perfect writers; they’re built...

13 Marras 20257min

227. Hybrid Publishing 101 with Tanya Hall

227. Hybrid Publishing 101 with Tanya Hall

In this episode, I’m joined by Tanya Hall, CEO of Greenleaf Book Group and author of Ideas, Influence, and Income: Write a Book, Build Your Brand, and Lead Your Industry. Tanya has helped countless au...

12 Marras 202551min

226. Book Tip | Don’t do this if you’re doing NaNoWriMo

226. Book Tip | Don’t do this if you’re doing NaNoWriMo

Each November, writing hopefuls around the world gather together in one singular goal: get writing done.As a veteran author and ghostwriter, I love this goal. It’s especially great for aspiring author...

6 Marras 20257min

225. How to thrive in a system built for men

225. How to thrive in a system built for men

What does it take to challenge bias, transform toxic cultures, and lead systemic change—especially in industries where women are still underrepresented?I loved this conversation with Kae Kronthaler-Wi...

5 Marras 202542min

224. Book Tip | Do this if you’re doing NaNoWriMo

224. Book Tip | Do this if you’re doing NaNoWriMo

So, you want to write a book in November? But you don’t know where to start? This video is just for you! Make sure you subscribe, like, comment, or share this video. It helps me reach more future auth...

30 Loka 202510min

223. How to stay connected in a digital world

223. How to stay connected in a digital world

In a world obsessed with speed, automation, and digital connection, what truly sets people apart? According to Fred Steck, it’s something timeless: genuine human connection.Fred Steck, former Goldman ...

29 Loka 202551min

222. How to leverage your introvert strengths for business growth

222. How to leverage your introvert strengths for business growth

Are you ready to step confidently into your business sweet spot and attract the clients you truly want to serve? In this episode of Beyond Better, award-winning business coach and author Melita Campbe...

22 Loka 202548min

221. Claiming your author’s voice and building community

221. Claiming your author’s voice and building community

In this powerful conversation, writer and literacy advocate Tamela Julia Gordon joins me to explore what she calls the “pour and be poured” model of community: an intentional approach to giving and re...

15 Loka 202544min

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