Is Circular Fashion Truly Sustainable Or Just Smart Marketing With Jessica Rennard?

In this episode of Healthy Mind, Healthy Life, host Yusuf sits down with Jessica Rennard, Chief Merchandising Officer at HELPSY and long-time resale innovator, for a real conversation on what sustainable fashion actually looks like behind the scenes. They dig into the tension between mission and margins, how circular fashion and resale really work in practice, and why keeping clothes out of landfills is more complex than any tagline. This is a grounded look at circular fashion, resale, and the clothing reuse economy, including what happens when ethics cost money, why brands still overproduce, and how consumers can buy with more intention. If you care about sustainable fashion, circular economy, mental health of founders, ethical leadership, and conscious consumption, this episode gives you practical questions to ask yourself the next time you hit “buy now”.

About the Guest :

Jessica Rennard is Chief Merchandising Officer at HELPSY, a certified B Corp focused on clothing reuse and circular solutions. She has spent years building the resale and returns ecosystem, from launching her own secondhand business to scaling circular returns models for brands. Jessica is known for her no-nonsense perspective on sustainability. She focuses on real impact, not green marketing.

Key Takeaways:

• Sustainable fashion is still business. Companies like HELPSY must stay profitable while trying to keep clothing out of landfills, which means constant trade offs between mission and margins.

• Circular fashion works best when companies find a clear model that balances profitability and sustainability, such as circular returns where brands send returns directly to a reuse partner.

• Doing the right thing sometimes costs money. Paying to repair or recycle damaged items is not always “financially smart”, yet it is essential if a company claims to be sustainable.

• There is still confusion over who owns responsibility. Brands, consumers, governments, and manufacturers all touch a garment, but no single sector has fully claimed end of life accountability.

• Secondhand and resale extend a garment’s life, but they do not automatically reduce overproduction. If every secondhand purchase is matched with a new one, the system stays linear.

• Consumers play a key role. Choosing purposeful purchases and planning what will happen to an item when you are done with it are powerful, practical steps.

• A simple rule. Before buying, ask where that piece will go next. Donate to trusted nonprofits or reuse partners instead of sending clothing to the trash.

How to Connect with the Guest

Listeners can connect with Jessica Rennard here.

• Instagram: @TheFashionDisruptor

• Resale business Instagram: @the.nusource (N U S O U R C E)

• Website: https://pr.nusource.io/jessica

Want to be a guest on Healthy Mind, Healthy Life? DM on PM. Send me a message on PodMatch

• DM Me Here: https://www.podmatch.com/hostdetailpreview/avik

Disclaimer: This video is for educational and informational purposes only. The views expressed are the personal opinions of the guest and do not reflect the views of the host or Healthy Mind By Avik™️. We do not intend to harm, defame, or discredit any person, organization, brand, product, country, or profession mentioned. All third party media used remain the property of their respective owners and are used under fair use for informational purposes. By watching, you acknowledge and accept this disclaimer.

Healthy Mind By Avik™️ is a global platform redefining mental health as a necessity, not a luxury. Born during the pandemic, it’s become a sanctuary for healing, growth, and mindful living. Hosted by Avik Chakraborty. storyteller, survivor, wellness advocate. this channel shares powerful podcasts and soul nurturing conversations on

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