The Most Important Element of App Store Optimization (ASO Keyword Research)

The Most Important Element of App Store Optimization (ASO Keyword Research)

ASO is getting harder, with more AI-generated apps, more competition, and more developers fighting for the same high-volume keywords. But there’s one core ASO principle that still moves the needle… and most beginners miss it completely.

In this video, Steve P. Young breaks down the single most important element of ASO you MUST nail if you want real organic downloads:

👉 Finding the right, low-competition, high-intent keywords.

Steve shows exactly how to uncover high-value keywords using ASOMobile, how to spy on your competitors, and how to find the “hidden gem” terms that big brands ignore, but indie developers can rank #1 for.

If you're trying to grow your app with ASO in 2026, this video will save you months of frustration.

You’ll Learn:

✅ How to find low-competition, high-intent keywords your competitors ignore

✅ Why ASO alone is not enough unless you master keyword selection

✅ How to reverse-engineer top competitors like CalAI

✅ Real case study: How one app went from $0 → $2K/month → 5-figure exit just by changing one keyword

Tools Mentioned:

You don’t need a big team or budget to succeed in ASO.

ASOMobile helps you find the best keywords, track your rankings, and see what competitors are doing — all in one simple platform.

It’s built for indie developers and pros alike, and gives you real data to grow your app faster.

This Black Friday, get 50% off any plan, for any period at - http://bit.ly/49y6rEP

You can also watch this video here: https://www.youtube.com/watch?v=bV5_OwDB35o⁠

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: https://appmasters.com/academy/

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SPONSORS

You don’t need a big team or budget to succeed in ASO.

ASOMobile helps you find the best keywords, track your rankings, and see what competitors are doing — all in one simple platform.

It’s built for indie developers and pros alike, and gives you real data to grow your app faster.

This Black Friday, from November 24 to 30, get 50% off any plan, for any period — at http://bit.ly/49y6rEP

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Jaksot(977)

App Store Optimization for Google Play: Top 10 Factors

App Store Optimization for Google Play: Top 10 Factors

Coming up, we have my friend, Sarmad Sultan, to highlight the 10 most important factors when it comes to Google Play optimization. From on-page meta data to off-page meta data. And he talks about the most overlooked factors that big companies forget about. Watch Video on YouTube and Subscribe to our Channel: https://https:/w.youtube.com/watch?v=5l61U1lFwSo

17 Touko 201924min

Instagram Advertising: How to Lower Your Cost Per Install (CPIs)

Instagram Advertising: How to Lower Your Cost Per Install (CPIs)

Want to know how to drive insanely low CPIs through Instagram advertising? Well, I got a great tip from my podcast guest, Esther Crawford Co-Founder and CEO at Squad, who shared it during our podcast interview. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=83grUinZypo

15 Touko 20194min

731: What’s Working in Mobile Advertising Today

731: What’s Working in Mobile Advertising Today

Coming up is a recording from our last virtual summit where you will discover what's working in mobile advertising today including why short form video content is crushing it, how to make playable ads work for you and the potential of Messenger ads. Shamanth Rao is CEO at RocketShip HQ and the cost of the How Things Grow podcast.

14 Touko 201931min

The Best Pricing Plan for Subscription Mobile Apps

The Best Pricing Plan for Subscription Mobile Apps

Does a monthly, quarterly or yearly plan work best for subscription based app? Well I have my friend, Rich Wagstaff, share how he grew his revenue 50% with a simple pricing plan change. Also, you will discover his strategy for sustained app growth. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/oVkCDLSprjU

10 Touko 20197min

Multi-Channel App Marketing Campaigns for Retention

Multi-Channel App Marketing Campaigns for Retention

You will discover examples of multi-channel app marketing campaigns to better engage and retain your users. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=Mgoltgipvis

8 Touko 20196min

730: The Technology to Help You Scale a Mobile Game with Christian Calderon

730: The Technology to Help You Scale a Mobile Game with Christian Calderon

We have the former CRO at Ketchapp, Christian Calderon. You will discover his go-to strategy for increasing mobile game retention, how his new company helps developers with the marketability of their games and what indie game developers are missing when launching a game. Christian Calderon is the Co-Founder and CEO at Gamejam

7 Touko 201935min

Mobile Growth vs Mobile Features: How to Decide

Mobile Growth vs Mobile Features: How to Decide

Want to know if you should be building new features or driving more growth for your app? In this video, we talk about the "staircase" approach to building a sustainable app business. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/sSnTSxLqKxE

1 Touko 20195min

729: Launch Early to Launch Successfully with Squad CEO, Esther Crawford

729: Launch Early to Launch Successfully with Squad CEO, Esther Crawford

We have Esther Crawford, CEO and Co-Founder at Squad. You will discover how she pivoted the company to its current form, how she got initial users on Instagram and the type of ads that worked the best, and how hitting the top charts in smaller countries allowed her to have a network effect. This episode is tactical and inspiring -- just the way I like it. Esther Crawford is the Co-Founder and CEO at

30 Huhti 201947min

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