The Most Important Element of App Store Optimization (ASO Keyword Research)

The Most Important Element of App Store Optimization (ASO Keyword Research)

ASO is getting harder, with more AI-generated apps, more competition, and more developers fighting for the same high-volume keywords. But there’s one core ASO principle that still moves the needle… and most beginners miss it completely.

In this video, Steve P. Young breaks down the single most important element of ASO you MUST nail if you want real organic downloads:

👉 Finding the right, low-competition, high-intent keywords.

Steve shows exactly how to uncover high-value keywords using ASOMobile, how to spy on your competitors, and how to find the “hidden gem” terms that big brands ignore, but indie developers can rank #1 for.

If you're trying to grow your app with ASO in 2026, this video will save you months of frustration.

You’ll Learn:

✅ How to find low-competition, high-intent keywords your competitors ignore

✅ Why ASO alone is not enough unless you master keyword selection

✅ How to reverse-engineer top competitors like CalAI

✅ Real case study: How one app went from $0 → $2K/month → 5-figure exit just by changing one keyword

Tools Mentioned:

You don’t need a big team or budget to succeed in ASO.

ASOMobile helps you find the best keywords, track your rankings, and see what competitors are doing — all in one simple platform.

It’s built for indie developers and pros alike, and gives you real data to grow your app faster.

This Black Friday, get 50% off any plan, for any period at - http://bit.ly/49y6rEP

You can also watch this video here: https://www.youtube.com/watch?v=bV5_OwDB35o⁠

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: https://appmasters.com/academy/

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SPONSORS

You don’t need a big team or budget to succeed in ASO.

ASOMobile helps you find the best keywords, track your rankings, and see what competitors are doing — all in one simple platform.

It’s built for indie developers and pros alike, and gives you real data to grow your app faster.

This Black Friday, from November 24 to 30, get 50% off any plan, for any period — at http://bit.ly/49y6rEP

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Jaksot(977)

App Mastermind in Barcelona

App Mastermind in Barcelona

Join us in Barcelona, Spain on June 15, 2019 for this one day retreat that brings successful app entrepreneurs together to trade knowledge, support each other and build a community that goes beyond business. This event is limited to 8 attendees to ensure the highest quality of founders and an environment where real relationships can be built. Reserve Your Spot: https://www.appmasters.com/retreat

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728: Growth With Retention in Mind with Anna Boguslavska

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727: How to Optimize Google Play Listing with Neelay Srivastava

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16 Huhti 201916min

Google Play Link Building Strategy – How it Works

Google Play Link Building Strategy – How it Works

What’s up! Today, I’ve got a snippet from our upcoming App Masters Virtual Summit which will start on April 15th. This is a 10-day online-only event where you’ll get to see some of my favorite friends who are independent app developers crushing in the app space. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=0g1Vve0xuYI

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726: How to Find & Scale New Growth Channels with Shoji Ueki

726: How to Find & Scale New Growth Channels with Shoji Ueki

Today's guest is Shoji Ueki, Sr. Director, Growth Marketing at SeatGeek. You will discover the process that he uses to find new and emerging user acquisition channels and when it works how to actually scale it. Shoji Ueki is the Sr. Director, Growth Marketing at SeatGeek.

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How to Increase Mobile App Retention Rate Through Customer Support

How to Increase Mobile App Retention Rate Through Customer Support

Want to know a simple way to increase your mobile app retention rate? Well, today's guest shares why focusing on customer support has allowed her to successfully retain her customers. You will discover a tool she uses to manage the many requests her company receives. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=EGus8l6b93o

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How to Optimize Your Download to Subscriber Conversion Funnel

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Coming up, you will discover the key elements that will help you optimize your download and subscriber funnel. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/KxCqiMuVmUA

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725: Programmatic Targeting with Eric Seufert

725: Programmatic Targeting with Eric Seufert

Today's guest is none other than Eric Seufert, author of Freemium Economics and editor of the popular mobile blog Mobile Dev Memo. This is the exact interview from our very first virtual summit in 2018 where Eric shares why there's a shift to programmatic targeting, the types of apps in the top grossing charts and what types of games can adopt a subscription-based model. Eric Seufert leads platform at N3TWORK. Also, he is the author of Freemium Economics, published by Elsevier in 2014 and Owner / Editor at Mobile Dev Memo.

2 Huhti 201934min

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