InsightSquared: Content and Account-Based Marketing
Adam von Reyn is the VP of Growth Marketing and Joe Chernov is the VP of Marketing at InsightSquared. In today's episode, we discuss how companies should allocate account-based vs. inbound marketing t...
7 Kesä 201618min
SalesLoft: Going Coast to Coast with Customer Success
Katie Rogers is the Vice President Customer Success at SalesLoft. In today’s episode we discuss whether there’s a stage in the customer journey that’s most important to customer success, the biggest c...
6 Kesä 201610min
MongoDB: Optimizing 23 Nurture Programs
Meagan Eisenberg is the Chief Marketing Officer at MongoDB. In this episode she shares her thoughts on revenue marketing, how demand generation will change in the coming years, how intelligent growth...
3 Kesä 201616min
Sangram Vajre: The Evolution of the ABM Stack
Sangram Vajre is the CMO and Co-Founder of Terminus. In this episode we discuss the growth and transformation of ABM, how the marketing technology stack has impacted account-based marketing, why marke...
2 Kesä 201619min
Lincoln Murphy: Customer Success = Understanding Desired Outcome
Lincoln Murphy is a customer success strategist, growth architect, and President of Winning by Design. In this episode we discuss how the way companies look at customer success has changed, the import...
31 Touko 201624min
Uberflip: Making the Most of Podcast Metrics
Hana Abaza is the VP of Marketing at Uberflip. In this episode she shares her thoughts on whether every company should have a podcast, how to measure the success of a podcast, the best time to publish...
27 Touko 201624min
Craig Rosenberg: Understanding Account-Based Everything
Craig Rosenberg is the Chief Analyst at TOPO. In the episode, we discussed the importance of research for something as new as ABM, how the structure of marketing KPIs impacts ABM adoption, some of the...
23 Touko 201617min
Influitive: Growing Affinity for Your Brand
Jim Williams is the VP of Marketing at Influitive. In the episode, we discussed the history and growth of advocate marketing, how to measure success with an advocate marketing program, how MarTech’s g...
25 Huhti 201617min
