CallidusCloud: Blending Data & Creative
Chris Bucholtz is the Director of Content Marketing at CallidusCloud, sales performance management software. In this episode he shares his thoughts on the importance of marketing attribution, how sal...
20 Huhti 20169min
Teradata: Demand Generation vs. Lead Generation
Kendra Morton is the Director of Demand Generation Marketing at Teradata Marketing Applications. In this episode, we dive deeper into demand generation, how we as marketers can better implement campai...
19 Huhti 201613min
CEB: Applying and Developing Consumer Insight
Rob Chen is the CMO at CEB. CEB is a best practice insight and technology company and they recently held a Sales and Marketing Summit in Las Vegas. I met up with Rob there to discuss how working for a...
14 Huhti 201610min
EverString: Making the Most of Predictive Marketing
Jessica Cross is the Director of Audience Marketing for EverString (www.everstring.com), a company hoping to help marketers better predict their customers and prospects. As marketers, making sure you...
13 Huhti 201612min
Jeff Cole: The Big Data Myth
Jeffrey Cole is the Director of The Center for the Digital Future at USC Annenberg. In this episode he shares his thoughts on some of the biggest changes in communication technology in the past decade...
11 Huhti 201615min
TPNI: Customized Content + Buyer 2.0
Stephen Saber is the CEO of The Pulse Network, a cloud-based platform focused on content marketing and event solutions. In this episode he shares his thoughts on the role of customized content, multi-...
7 Huhti 201611min
Andrew Yang: How Marketers Can Learn From Startups
Andrew Yang is the Founder & CEO of Venture for America. In this episode we discuss the current state of entrepreneurship in the US, why more folks don't carve their own path, and how brands and marke...
5 Huhti 20168min
Chris Klinefelter: Do Not Align Sales and Marketing
Chris Klinefelter is the Marketing Manager at TechnologyAdvice. In this April Fools Day episode we discuss severed marketing, why sales and marketing teams shouldn't align, and what that means for our...
1 Huhti 201610min
