Ad Age Insider

Ad Age Insider

Every week, Ad Age Insider helps make sense of what's happening across advertising, marketing and media—and why it matters. Hosted by Parker Herren, the show features conversations with Ad Age editors and reporters unpacking the stories they're covering, with context, skepticism and perspective beyond the headlines. From shifts in power and strategy to cultural moments shaping the business of brands, Insider connects the dots across the industry. Subscribe to stay current—and see the industry more clearly.

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How to win new business in 2026, with Brian Bonilla

How to win new business in 2026, with Brian Bonilla

Senior agency reporter Brian Bonilla goes deep on the current new business marketplace, including how government policy, tech and AI innovation and industry consolidation are impacting agency account ...

6 Maalis 23min

What are media rebates? Agency transparency in the hot seat, with Ewan Larkin

What are media rebates? Agency transparency in the hot seat, with Ewan Larkin

Agency reporter Ewan Larkin decodes a recent lawsuit against WPP Media that has made agency transparency the industry's buzziest topic. Larkin defines media rebates and principal media buying, explain...

27 Helmi 25min

Your AI ad playbook: red flags, hard lessons and brand wins, with Asa Hiken

Your AI ad playbook: red flags, hard lessons and brand wins, with Asa Hiken

Ad Age Tech Reporter Asa Hiken chronicles the evolution of generative AI use in major brands' advertising, the common mistakes that upset viewers and the checklist every marketer needs to know if they...

20 Helmi 27min

Your 2027 Super Bowl strategy starts here: Big Game takeaways from Ad Age reporters

Your 2027 Super Bowl strategy starts here: Big Game takeaways from Ad Age reporters

Ad Age reporters and editors share their top Super Bowl takeaways that indicate elements of winning Big-Game strategies. From the downfall of celebrity slop to the best uses of social media and the ri...

13 Helmi 27min

Going viral in 2026: strategy, subcultures and engagement, with Gillian Follett

Going viral in 2026: strategy, subcultures and engagement, with Gillian Follett

Ad Age's Gillian Follett redefines going viral for 2026, from how to pivot marketing strategies to the new metrics measuring social media success and emerging platforms brands should dig into. Plus, h...

30 Tammi 26min

Microdramas and ad strategy: Lessons from long-form brand storytelling, with Brandon Doerrer

Microdramas and ad strategy: Lessons from long-form brand storytelling, with Brandon Doerrer

Creativity and media innovation reporter Brandon Doerrer breaks down the recent surge of long-form marketing and how brands are tapping into the microdrama surge. From measurement and performance, to ...

23 Tammi 24min

Decoding 2026 hype vs. reality for marketers, with E.J. Schultz and Adrianne Pasquarelli

Decoding 2026 hype vs. reality for marketers, with E.J. Schultz and Adrianne Pasquarelli

After attending CES and NRF's Big Show, Ad Age News Editor E.J. Schultz and Senior Marketing Reporter Adrianne Pasquarelli decipher what industry leaders are saying on stages versus the anxieties they...

16 Tammi 27min

2026 marketing predictions: Ad Age reporters on industry trends and pivots

2026 marketing predictions: Ad Age reporters on industry trends and pivots

On Ad Age Insider's first episode of 2026, reporters from across the Ad Age newsroom share the most and least surprising takes from their predictions reporting, and what it all means for the industry....

9 Tammi 22min

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