Ad Age Marketer's Brief
Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.

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Sports uniform sponsorship—what brands should know with Jason Miller, head of partnerships for Excel Sports Management

Sports uniform sponsorship—what brands should know with Jason Miller, head of partnerships for Excel Sports Management

Jason Miller, head of partnerships for Excel, on forging ties between brands, teams, and fans

30 Loka 202425min

How Trustpilot's TrustScore builds consumer confidence and drives brand growth

How Trustpilot's TrustScore builds consumer confidence and drives brand growth

VP Allyse Slocum explores the power of reviews, trust signals and insights in enhancing business performance

28 Loka 202415min

Gen Alpha's 'Coolest Brands' and how marketers can join the list

Gen Alpha's 'Coolest Brands' and how marketers can join the list

Beano Brain's Helenor Gilmour talks about why brands such as YouTube are resonating with Gen Alpha and how the group is different from Gen Z

23 Loka 202422min

Behind the creation of Hi-Chew's first mascot

Behind the creation of Hi-Chew's first mascot

Joanne Hsu, Senior Brand Marketing Manager at Hi-Chew's parent company Morinaga America, Inc., breaks down how Chewbie was born.

16 Loka 202421min

How Bose is marketing its new clip-on headphones

How Bose is marketing its new clip-on headphones

Chief marketing officer Jim Mollica talks creators and cultural moments to drive awareness  for the Ultra Open headphones

9 Loka 202425min

How Albertsons uses customer insights to deliver fresh marketing

How Albertsons uses customer insights to deliver fresh marketing

VP of Marketing Carol Best discusses brand purpose and changing consumer behavior

2 Loka 202420min

How Klarna is using AI to cut marketing and agency costs

How Klarna is using AI to cut marketing and agency costs

CMO David Sandstrom explains the fintech company's generative AI strategy and recent moves into traditional banking

25 Syys 202425min

How Hendrick's, Milagro, Balvenie and other premium spirits brands are navigating the post-COVID correction

How Hendrick's, Milagro, Balvenie and other premium spirits brands are navigating the post-COVID correction

Paul Basford of William Grant & Sons discusses marketing strategies and industry trends

18 Syys 202423min

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