How Klarna is using AI to cut marketing and agency costs
CMO David Sandstrom explains the fintech company's generative AI strategy and recent moves into traditional banking
25 Syys 202425min
How Hendrick's, Milagro, Balvenie and other premium spirits brands are navigating the post-COVID correction
Paul Basford of William Grant & Sons discusses marketing strategies and industry trends
18 Syys 202423min
How Celsius is building a resilient brand in the volatile energy space
CMO Kyle Watson talks healthy trends and strategic Gen Z marketing
11 Syys 202422min
Behind Potbelly's limited-time offer strategy
CMO joins the Marketer's Brief podcast to discuss the chain's media mix and updated loyalty program
4 Syys 202426min
Why Athleta's 'Power of She' still resonates and what's next for Gap-owned brand
CMO Ilona Aman discusses Athleta's recent Olympics campaign and back-to-school shopping
28 Elo 202421min
How GoGo Squeez learned it had Gen Z and millennial fans
GoGo Squeez CMO joins the Marketer's Brief podcast to discuss how these new consumers are helping the brand grow up and spur new products
21 Elo 202422min
How Ben & Jerry's is thinking about activism post Unilever spin-off
The ice cream maker has had to balance is social justice views and being part of a packaged food giant
14 Elo 202420min
Reckitt's Fabrice Beaulieu on how the company is using AI
Chief marketer behind Lysol, Mucinex and Airwick describes how company is using AI to mine insights, measure media effectiveness and more.
7 Elo 202426min
