Ad Age Marketer's Brief
Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.

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How Craig Dubitsky and Robert Downey Jr. teamed up to take on Big Coffee

How Craig Dubitsky and Robert Downey Jr. teamed up to take on Big Coffee

'Emotional innovation' including a mental-health partnership will lift Happy coffee, Dubitsky says

27 Maalis 202425min

Why Zappos remains customer-centric after 25 years

Why Zappos remains customer-centric after 25 years

CMO Joe Cano talks about the Amazon-owned brand's inclusive marketing and what's ahead for Zappos' anniversary

20 Maalis 202420min

How to make first-party data work for your brand, presented by Vericast

How to make first-party data work for your brand, presented by Vericast

Vericast Senior VP Marc Mathies on what happens when third-party cookies disappear—and how marketers can prepare their brand's data strategy.

18 Maalis 202416min

VAB's Sean Cunningham on what marketers should know about media

VAB's Sean Cunningham on what marketers should know about media

VAB CEO Sean Cunningham on why and how marketers should get more involved with measurement and media, disconnects between marketers and agencies in a new survey, and his falling out with the Associati...

13 Maalis 202424min

How Dunkin's Super Bowl spot came together

How Dunkin's Super Bowl spot came together

Chief Marketing Officer Jill McVicar Nelson talks working with Ben Affleck's agency, Gen Z, and why the brand is focusing on bigger cultural moments on the Marketer's Brief podcast

6 Maalis 202427min

Choice Hotels CMO on travel trends, branding and a new campaign with Keegan-Michael Key

Choice Hotels CMO on travel trends, branding and a new campaign with Keegan-Michael Key

After recently acquiring Radisson, the hotelier is integrating its marketing and technology

28 Helmi 202421min

How trendy jeweler Kendra Scott is courting Gen Z and Gen Alpha

How trendy jeweler Kendra Scott is courting Gen Z and Gen Alpha

CMO Michelle Peterson talks about how marketing has helped grow the 22-year-old brand and what's ahead

21 Helmi 202422min

Why Visa is hitching a ride with Formula 1

Why Visa is hitching a ride with Formula 1

Andrea Fairchild, SVP of global sponsorship strategy, discusses a title sponsorship with Red Bull and how sports partnerships are changing

14 Helmi 202420min

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