Ad Age Marketer's Brief
Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.

Tämä podcast on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi podcastin jaksot saattavat sisältää mainontaa.

Jaksot(393)

How Babylist grew from a baby registry site to a $400 million media and commerce business

How Babylist grew from a baby registry site to a $400 million media and commerce business

Chief Growth Officer Lee Anne Grant talks about the company's evolution, new showroom and use of AI

17 Huhti 202421min

Inside the Thomson Reuters rebrand with CMO David Carrel

Inside the Thomson Reuters rebrand with CMO David Carrel

Thomson Reuters CMO David Carrel discusses the news, legal, and tax brand's new logo, philosophy, and colors—and why now was the right time to roll them out.

10 Huhti 202425min

How Bubble Skincare uses branding to court Gen Z and Gen Alpha shoppers

How Bubble Skincare uses branding to court Gen Z and Gen Alpha shoppers

Executive Creative Director Lindsay St. Clair talks about why approachability in a brand is important for young shoppers

3 Huhti 202421min

How Craig Dubitsky and Robert Downey Jr. teamed up to take on Big Coffee

How Craig Dubitsky and Robert Downey Jr. teamed up to take on Big Coffee

'Emotional innovation' including a mental-health partnership will lift Happy coffee, Dubitsky says

27 Maalis 202425min

Why Zappos remains customer-centric after 25 years

Why Zappos remains customer-centric after 25 years

CMO Joe Cano talks about the Amazon-owned brand's inclusive marketing and what's ahead for Zappos' anniversary

20 Maalis 202420min

How to make first-party data work for your brand, presented by Vericast

How to make first-party data work for your brand, presented by Vericast

Vericast Senior VP Marc Mathies on what happens when third-party cookies disappear—and how marketers can prepare their brand's data strategy.

18 Maalis 202416min

VAB's Sean Cunningham on what marketers should know about media

VAB's Sean Cunningham on what marketers should know about media

VAB CEO Sean Cunningham on why and how marketers should get more involved with measurement and media, disconnects between marketers and agencies in a new survey, and his falling out with the Associati...

13 Maalis 202424min

How Dunkin's Super Bowl spot came together

How Dunkin's Super Bowl spot came together

Chief Marketing Officer Jill McVicar Nelson talks working with Ben Affleck's agency, Gen Z, and why the brand is focusing on bigger cultural moments on the Marketer's Brief podcast

6 Maalis 202427min

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