Behind a brand refresh, and a new campaign, for Noodles & Company
CMO Stacey Pool discusses why the fast-casual chain sought a different way to express 'different' in a still challenging environment for restaurants
27 Heinä 202220min
TopGolf's rise
TopGolf is winning both hard core golfers and casual fans with its high tech driving ranges and entertainment and food options. The brand's CMO, Geoff Cottrill, joins the pod to discuss its marketing ...
20 Heinä 202219min
How to avoid Greenwashing
In the latest installment of our purpose marketing series, Thomas Kolster, founder and creative director at Copenhagen-based Goodvertising Agency, shares tips on environmental marketing.
18 Heinä 202220min
How baseball's CMO is pitching new fans
Karin Timpone discusses a game plan around courting new baseball fans, including big events like the upcoming All-Star Game
13 Heinä 202220min
New Progressive CMO talks spending strategy amid downturn and marketing to Gen Z
Remi Kent is focusing on new ways to connect emotionally with younger consumers
6 Heinä 202222min
How Michaels is marketing its brand amid rising prices
Marketing executive Heather Bennett talks about how the brand is dealing with inflation, connecting with Gen Z and Gen Alpha, and boosting the crafting-tech trend
29 Kesä 202222min
P&G's Brent Miller on how the company goes way beyond Pride Month
Brent Miller, who has what appears to be a unique role in marketing as senior global director of LGBTQ+ equality for P&G, talks about how the company is approaching marketing to the community strategi...
22 Kesä 202225min
Morgan Stanley CMO on economic downturn and its agency search
Alice Milligan talks about integrating E-Trade and how the brand is messaging its customers
15 Kesä 202226min
