Now pitching for the Mets: Andy Goldberg
The veteran marketer and new CMO of the New York Mets discusses the convergence of baseball and advertising from international opportunities to sponsor patches on uniforms
6 Huhti 202220min
Miller Lite's marketing moves
Sofia Colucci, Global Marketing VP for Miller brands at Molson Coors, updates us on the Miller's moves in the metaverse, how it is using creative ways to collect first-party data and its multicultural...
30 Maalis 202221min
Orangetheory's Chief Brand Officer on collaborating with Steve Aoki and other marketing strategies
Chief Brand Officer Kevin Keith discusses the fitness chain's upcoming classes with music curated by DJ Steve Aoki, its "More Life" marketing campaign, competition and more.
23 Maalis 202220min
How 'collective convergence' drives food trends—and why that matters
In this week's episode of the Marketer's Brief podcast, McKinney Group Strategy Director Justin Davis discusses the agency's annual food trend forecast, saying aroma-based marketing, metaverse promoti...
16 Maalis 202220min
How Square is positioning brands for a post-COVID world
CMO Lauren Weinberg talks about Square's marketing, expanding overseas and the new Block parent name
9 Maalis 202219min
How Oikos is giving the yogurt category a good workout
Danone's Surbhi Martin on breaking away from the conventional 'bite-and-smile' with a strong turn toward sports and fitness
2 Maalis 202220min
New JPMorgan Chase CMO Carla Hassan on DE&I, the metaverse and personalization
Hassan joins Marketer's Brief to outline her priorities
23 Helmi 202223min
Running ads on cars
We get the story behind Carvertise, which strikes deals with drivers of rideshare cars for vehicle ads. The firm is on track to reach $20 million in ad sales and works with brands ranging from Netflix...
16 Helmi 202220min
