Super Bowl ad preview
Ad Age journalists dissect what to expect during the ad industry's biggest day of the year, including early themes emerging as brands begin to release their ads.
7 Helmi 202218min
How the ANA plans to follow the money in programmatic
The Association of National Advertisers recently launched a probe of programmatic media buying, and unlike such efforts in the past, has hired an investigative firm to follow the money. Even so, ANA C...
2 Helmi 202226min
Why marketing is driving Hyperice's growth in the crowded fitness sector
The head of marketing at the high-performance brand talks about athlete partnerships, a recent rebrand and the Super Bowl.
26 Tammi 202222min
Why Applebee's is turning its customers into marketers
Testimonials from 'regulars' and a love song from a superstar superfan, is bringing the casual restaurant chain back from the pandemic blues.
19 Tammi 202218min
Why Hormel has gone nuts
Rafik Lawendy shares plans for the newly acquired Planters brand.
12 Tammi 202229min
How Marriott is navigating the pandemic and finding its way into the metaverse
Brian Povinelli, senior VP at the hotel chain, talks about Marriott's first NFT collection, how people are traveling, and what the omicron variant means for hospitality.
5 Tammi 202220min
How Campbell's is riding the cookie craze
Danielle Brown discusses a new campaign for Pepperidge Farm's Milano brand.
22 Joulu 202119min
Marketers of the Year
Ad Age reporters break down our annual Marketers of the Year list, a ranking of 10 companies with business results driven by breakthrough advertising and smart strategic thinking. We dig into why each...
15 Joulu 202128min
