How a Black-owned coffee startup is handling its newfound buzz
Pernell Cezar, co-founder and CEO of BLK & Bold, discusses how the brand is working to keep up with demand due to rising interest in Black-owned businesses and people having more coffee at home during...
15 Heinä 202027min
Halloween's COVID-19 candy outlook: Trick or treat?
Tim LeBel, Mars Wrigley's chief Halloween officer, joins Marketer's Brief to discuss how the big candy selling season is expected to look in 2020 as COVID-19 forces the industry to pivot.
8 Heinä 202024min
Head of resale site ThredUp on thrifting during the pandemic and the Facebook boycott
Anthony Marino, ThredUp's president, discusses resale trends, why brands are lining up to partner with the company, and how it feels about social media ads.
1 Heinä 202023min
Why Kohl's is switching up its back-to-school playbook
Greg Revelle, chief marketing officer of Kohl's, joins Marketer's Brief to discuss how the retailer is reopening its stores, why it's focusing on digital marketing, and how back-to-school will be diff...
24 Kesä 202023min
Restaurant industry trade group hires an agency for a push to get diners back
Tia Mattson, executive VP of enterprise marketing and communications, dishes on the National Restaurant Association's efforts to reinvigorate the dining out experience, including an upcoming campaign ...
17 Kesä 202023min
Museum of Ice Cream gets ready for summer amid COVID-19
Maryellis Bunn, co-founder and CEO, talks about the changes the Museum of Ice Cream made following the lockdowns and how the brand is participating in the protests for racial equality.
10 Kesä 202023min
How play and dine chain Main Event pivoted due to COVID-19
Chief Brand Officer Sarah Beddoe joins Marketer's Brief to discuss Main Event's shift to virtual events during the pandemic and how it is communicating changes such as socially-distant laser tag as it...
3 Kesä 202021min
Summer marketing during the pandemic
Ad Age's E.J. Schultz, Adrianne Pasquerelli and Jessica Wohl discuss how brands are adapting sponsorships during COVID-19, why gardening is rising and golf, napkins and American cheese are coming back...
26 Touko 202025min
