Pain relief marketing
Michael McGoohan, CMO Performance Health, on how the company created a consumer brand out of Biofreeze, a pain relief gel that was once only distributed via health practitioners.
17 Huhti 201921min
Cannabis marketing
Kevin George, the new CMO at Harvest Health and Recreation, one of the largest vertically integrated cannabis companies in the U.S., on the opportunities and challenges of marketing marijuana.
9 Huhti 201929min
Navigating the ad law minefield
Ad lawyer Linda Goldstein joins us to discuss the rise in false advertising lawsuits and what brands do to avoid trouble. We will also talk about legal pitfalls in the subscription-based marketing bus...
27 Maalis 201929min
Marketer's Brief: Electrify America
Electrify America, a subsidiary of Volkswagen Group, is overseeing a 10-year, $2 billion investment on zero-emissions vehicle technology and awareness. The group's marketing director, Richard Steinber...
25 Maalis 201929min
Marketer's Brief: Bob Lachky
In a 20-year marketing career with Anheuser-Busch, Bob Lachky oversaw some of the most memorable ad campaigns in beer, including "Whassup," the Budweiser Frogs and Real Men of Genius. Lachky, now a co...
25 Maalis 201927min
Marketer's Brief: Kraft Heinz
Iconic brands are struggling to remain relevant in today's food industry. More evidence came with Kraft Heinz's recent $15 billion asset write-down. We examine the fallout and why Kraft's fall could b...
25 Maalis 201924min
