Flipping the Swoosh Script
Nike has one of the most recognizable taglines in the world. But as its brand struggles to reach Gen Z, it’s betting that playing with that equity will pay dividends. In this episode, Brittaney Kiefer...
16 Syys 202523min
The 15-Front War Facing Publishers
Publishers are bleeding traffic, battling 15 problems at once—and experimenting like never before. Mark Stenberg breaks down the rise of on-site answer engines, the Substack vs. Patreon turf war, and ...
9 Syys 202535min
The SSP in the Shadows
A hidden link in the ad tech supply chain is raising eyebrows. Buyers found themselves unknowingly transacting through Epsilon’s SSP, owned by Publicis—giving a rival agency potential access to sensit...
2 Syys 202526min
Frankenstein Criteo With Better Hands
The retail media gold rush is getting crowded, and Criteo’s role is being tested. ADWEEK’s Kathryn Lundstrom unpacks the battles ahead in one of digital advertising’s hottest sectors. Hosted on Acast....
26 Elo 202532min
Keeping Air in the Jordans
Michael Jordan hasn’t played in two decades—but the Jordan Brand he built is turning 40. We explore how Nike is keeping it relevant in a world where most Gen Z fans never saw him play. Hosted on Acast...
19 Elo 202528min
Bad Jeans
Brooke Shields did it in the ’80s. Sydney Sweeney did it in 2025. We compare the ad playbook then and now—and how American Eagles' “Great Jeans” campaign became a Rorschach test for the American psych...
12 Elo 202531min
The Measurement Wars: Nielsen vs. Everybody
Can anyone topple Nielsen? We break down TV’s biggest (and nerdiest) turf war. For a while in 2021, the longtime ratings king looked vulnerable—inviting challengers like VideoAmp, iSpot, and Comscore ...
5 Elo 202521min
The Fall of the Velvet Hammer, the Rise of the Rose
As X pivots to AI and WPP bets on a systems exec, we explore what Linda Yaccarino’s departure and Cindy Rose’s arrival mean for the future of marketing leadership. Hosted on Acast. See acast.com/priva...
29 Heinä 202531min
