Adtech Unfiltered
An advertising technology and digital media podcast with Noor Naseer for marketers looking to stay on top of trending topics impacting the digital marketing industry. Powered by Basis.

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The Age of the Savvy Media Buyer (with Darrick Li)

The Age of the Savvy Media Buyer (with Darrick Li)

Darrick Li of media planning data platform Guideline joins host Noor Naseer to unpack the big shifts reshaping media planning and buying. From brands bringing planning in-house with the help of techno...

23 Syys 202517min

Finding Smarter CTV Audiences (with Peter Crofut)

Finding Smarter CTV Audiences (with Peter Crofut)

In this episode, adtech consultant Peter Crofut (formerly with Wurl) joins host Noor Naseer to unpack audience discovery and other evolutions in the world of connected TV.   From avoiding mismatched...

2 Syys 202516min

The Untapped Power of Curation (with Filippo Gramigna)

The Untapped Power of Curation (with Filippo Gramigna)

Curation isn't just a buzzword—it's become a foundational piece of programmatic strategy. In this episode, Filippo Gramigna, co-CEO of Onetag, joins host Noor Naseer to break down what curation re...

27 Elo 202515min

Building Better Online Communities for Users—and Advertisers (with Jim Daily)

Building Better Online Communities for Users—and Advertisers (with Jim Daily)

How can publishers reclaim online conversations from walled gardens and build thriving, brand-owned communities—while attracting advertisers and users alike? Jim Daily, CEO of OpenWeb, joins host Noor...

25 Elo 202517min

How AI Is Transforming Creative Effectiveness (with Ian Forrester)

How AI Is Transforming Creative Effectiveness (with Ian Forrester)

In this episode, Ian Forrester—founder of creative effectiveness platform DAIVID—joins host Noor Naseer to discuss why traditional creative testing is too slow and costly for today's high-volume ad wo...

20 Elo 202517min

Simplifying the Programmatic Supply Chain (with Greg Sherrill)

Simplifying the Programmatic Supply Chain (with Greg Sherrill)

Greg Sherrill, VP of Demand at Magnite, joins AdTech Unfiltered to dig into the current state of programmatic inventory, transparency in fee structures, and smarter supply path optimization strategies...

15 Elo 202520min

Recalibrating Identity (with Ali Mack)

Recalibrating Identity (with Ali Mack)

In this episode, Ali Mack, VP of AdTech at Experian, joins AdTech Unfiltered to explore how marketers can future-proof their targeting strategies as cookies fade and consumer privacy expectations rise...

12 Elo 202514min

Where Music, Culture and Advertising Meet (with Rob Christensen)

Where Music, Culture and Advertising Meet (with Rob Christensen)

What media type offers advertisers access to emotionally-charged audiences and rivals the viewership of tentpole events like the Olympics? In this episode, Rob Christensen, Global EVP at Vevo, joins h...

8 Elo 202514min

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