Is it Time to Bring Programmatic In-House? (with April Weeks)
In recent years, many advertisers have considered bringing programmatic media buying in-house. For others, a lack of infrastructure and support makes it difficult to take the plunge. In this episode, ...
28 Tammi 202126min
Committing to Professional Growth (with Jeff Smith)
These days, professional development can feel more challenging than ever before. Many professionals are experiencing fatigue from working remotely for months, yet they still understand the need to dev...
28 Loka 202029min
Empower Your Media Buys through eLearning (with Christine Kim)
Staying on top of the tricks of the trade as a media buyer has become steadily more complicated. With so much emphasis on programmatic buying and self-service adtech solutions, an updated education on...
30 Syys 202023min
Dealing with Diversity (with Veronica Appleton)
In reaction to the current worldwide social movement against racial inequality, many companies are scrambling to improve their diversity, equity, and inclusion (DEI) strategies. In this episode, DEI e...
26 Elo 202026min
Create Cause-Based Campaigns
While most consumers are familiar with ads that promote the sale of products and services, many may be less familiar with cause-based campaigns—campaigns that the market the missions and movements of ...
20 Heinä 202043min
The Art of the Subscription Box
The subscription box market is worth an estimated $15 billion, according to McKinsey. In addition to the convenience factor, this industry's radical growth is partly due to our transition into a post-...
27 Touko 202038min
Think Clearly Under Pressure (with Lola Wright)
Even with social distancing feeling like the new normal, advertising and marketing professionals must continue grappling with the constraints a 'work from home' lifestyle puts on their professional an...
28 Huhti 202024min
Create Ideas Worth Sharing (with Tom Goodwin)
With the world changing drastically these past few weeks, this episode on creating and sharing ideas is even more relevant. Citizens across the globe are faced with a new normal as they deal with abru...
28 Maalis 202032min
