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Surprising stories about how the biggest, household name brands affect our lives and culture — for better or worse. Host Charlie Herman finds tales of tragedy, love, strange histories, unintended consequences, and accidental success.

More information at www.businessinsider.com/household-name

Tämä podcast on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi podcastin jaksot saattavat sisältää mainontaa.

Jaksot(73)

32: Who owns the Oakland A's?

32: Who owns the Oakland A's?

In the 1970s, the Oakland A’s were the most bonkers team in baseball. They had bright yellow and green uniforms, iconic handlebar mustaches, and a live donkey for a mascot. It was an eccentric owner's...

15 Touko 201937min

31: Bill Nye the GMO Guy

31: Bill Nye the GMO Guy

Back in 2014, Bill Nye The Science Guy was skeptical of genetically modified foods, or GMOs. It raised some eyebrows when he abruptly changed his mind after visiting Monsanto - the huge biochemical ag...

1 Touko 201937min

30: What does a brand sound like?

30: What does a brand sound like?

Companies spend a lot of time and effort perfecting the look of their brands. But now what a brand sounds like matters just as much. We trace the history from songs to jingles to what's called sonic b...

24 Huhti 201934min

29: LaCroix, Canada Goose, and Carhartt are cool. Why?

29: LaCroix, Canada Goose, and Carhartt are cool. Why?

Some brands aren’t cool no matter how hard they try. Others start out cool, but lose their cachet over time. Then there are the brands that somehow, surprisingly turn cool. Without really changing the...

17 Huhti 201937min

28: Victoria's Secret is Out

28: Victoria's Secret is Out

For decades, two men at Victoria's Secret have had immense power. One built the chain into a powerhouse. The other ran the Victoria's Secret Fashion Show, handpicking the models called "angels." Then ...

10 Huhti 201936min

27: Harley-Davidson Rides to Live

27: Harley-Davidson Rides to Live

Harley-Davidson spent more than a century branding its motorcycles as the bikes for rebels and macho cowboys. They’re made in America, for Americans. But Harley’s core customers are aging and before l...

3 Huhti 201936min

26: The Best a Woman Can Gillette

26: The Best a Woman Can Gillette

Cristen Conger and Caroline Ervin always figured razor companies convinced women to start shaving. But when they looked into it, they discovered the question of why women shave is much more complicate...

27 Helmi 201935min

25: The VW Beetle's Dark Past

25: The VW Beetle's Dark Past

The Volkswagen Beetle is a symbol of peace, love, and harmony. It’s also a product of Nazi Germany. The story of how the Beetle transformed from Hitler’s car to the Love Bug involves a British army ma...

20 Helmi 201937min

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