Copywriting Pricing Guides Are Complete Garbage (Episode 283)
How much does a banana cost for you? At Trader Joe’s they may be 26 cents (maybe a bit more for organic). At Whole Foods they may be around 70 cents. But a banana costs relatively the same amount ...
3 Kesä 37min
The To-Do List Trap (Episode 282)
Do you love a to-do list as much as I do? I loooove a to-do list. Well, mostly I love checking things off that list. But on this week’s Build Your Copywriting Business podcast episode, Kate and I ...
27 Touko 36min
Finding Copywriting Success with ADHD - Caleb's Story (Episode 281)
Like many Comprehensive Copywriting Academy students, Caleb was a burnt out teacher looking for a different career. On this Build Your Copywriting Business podcast episode, he’s generously sharing ho...
20 Touko 31min
Making Herstory: Nicki Krawczyk & Kate Sitarz (Episode 280)
If you’re in the Comprehensive Copywriting Academy, you know this community is packed with talented, creative, smart, generous humans. One of those humans is Shelby Stockton. Shelby is a comic, copy...
13 Touko 51min
Burned Out Healthcare Worker to Healthcare Copywriter - Molly's Story (Episode 279)
Our feelings on niching have never wavered: niching unnecessarily limits your opportunities, especially when you’re first starting out. But what if you have an entire career in an industry? You can—...
6 Touko 31min
Hot Takes on Banner Ads (With Actual Examples) (Episode 278)
Ever wonder what makes a banner ad actually work? As in: what separates a scroll-past banner ad from a stop-and-click banner ad? While Kate and I don’t have the data from these ads, we do have some...
29 Huhti 52min
Would You Send a $120K Proposal? She Did. - Victoria's Story (Episode 277)
Talking on the phone feels a little old school, don’t you think? ☎️ But guess what? It’s still how a lot of business gets done. And one phone call completely changed the trajectory of Victoria’s ca...
22 Huhti 49min
Here's Exactly What I'd Say on a Discovery Call (Episode 276)
OK first things first so we’re on the same page: A Discovery Call is one of the most important calls you have as a copywriter. This is where you and a client get on a 15 or so minute call and determ...
15 Huhti 27min
